Cinematic Low-Light Photography, Groundbreaking Zoom Technology, and Exclusive Rewards Await
Malaysians have just a few days left to secure their pre-orders for the much-anticipated HUAWEI Pura 80 Series before its official nationwide launch on 2 August 2025. As Huawei’s latest flagship lineup, the Pura 80 Series blends class-leading camera technology with striking design and smart innovations — and pre-order customers can still enjoy free gifts worth up to RM1,428, including a pair of HUAWEI FreeBuds Pro 4 and 1-Year HUAWEI Care+, while stocks last.
Industry-First Dual Telephoto Camera System
Leading the lineup is the HUAWEI Pura 80 Ultra, setting a new benchmark in mobile photography. It debuts the industry’s first Switchable Dual Telephoto Camera, integrating both a 3.7x medium and 9.4x super telephoto lens into a single optical unit. These lenses share a large 1/1.28-inch sensor, ensuring flawless image clarity and exceptional low-light performance — whether you’re capturing sweeping landscapes or intimate portraits under soft lighting.
Its photographic prowess doesn’t stop there. The Ultra model also boasts a 50MP 1-inch Ultra Lighting HDR Camera with an extraordinary 16EV dynamic range, rivaling professional-grade cinema equipment. An F1.6–F4.0 variable aperture and Huawei’s own Triple Light Enhancement Technology deliver vivid, detail-rich shots in challenging light conditions such as fireworks displays or night market scenes.
Flagship Imaging, Refined Design
The HUAWEI Pura 80 Pro offers a compelling flagship alternative with the same 1-inch Ultra Lighting Camera, complemented by a Macro Telephoto Camera that supports 4x optical zoom and up to 100x digital zoom. Available in eye-catching finishes like Glazed Red, Glazed White, and Golden Black, the Pro variant balances premium design with versatile shooting capabilities.
Powerful Performance, Smart Features
The Pura 80 Series packs a generous 5170mAh battery, 100W Huawei SuperCharge, and 80W wireless charging for all-day performance. The new AI Smart Control Button brings customisable shortcuts to your fingertips, while features like AI Remove let users edit out distractions from photos with a single tap — simplifying content creation for everyone.
Additional highlights include:
- HUAWEI X-True Display™ with up to 3000 nits peak brightness for superior outdoor visibility
- 2nd-gen Kunlun Glass, offering enhanced durability with a sleek aesthetic
- Flagship-level hardware paired with AI-driven software to elevate every moment
Pre-Order Now Before 1 August 2025
The HUAWEI Pura 80 Series is available for pre-order from RM4,599 until 1 August 2025 through multiple channels:
- HUAWEI Official Website
- HUAWEI Experience Stores nationwide
- HUAWEI Official Stores on Shopee, Lazada, and TikTok Shop
- Selected telco partners including Maxis and U Mobile
Customers who pre-order will receive exclusive free gifts (on a first-come, first-served basis), including:
- HUAWEI FreeBuds Pro 4
- 1-Year HUAWEI Care+