Following its global debut in Dubai, HUAWEI has officially announced that the HUAWEI Pura 80 Series will launch in Malaysia on 24 July 2025. Featuring breakthrough camera innovations, elegant design, and intelligent features, the Pura 80 Series sets a new benchmark in mobile photography and flagship smartphone experiences.
Designed for users who seek both style and substance, the Pura 80 Series includes the HUAWEI Pura 80 Ultra and HUAWEI Pura 80 Pro, each engineered to deliver unmatched performance in low-light photography and telephoto precision.
Design Inspired by Luxury
The Pura 80 Ultra and the Glazed Red Pura 80 Pro embrace the new Dazzling Forward Symbol design, inspired by luxury watchmaking and fine jewellery. A sunburst motif radiates from the center, accented by a signature gold ring around the Ultra’s camera lens, symbolizing progress and innovation. This iconic design adds a bold yet sophisticated visual identity to HUAWEI’s latest flagship.
Groundbreaking Camera System
The Pura 80 Ultra debuts the industry’s first Switchable Dual Telephoto Camera, combining 3.7x and 9.4x optical zoom through a single 1/1.28-inch sensor. Using a mechanical shutter system, it shifts between focal lengths for cinematic portraits and sharp close-ups with stunning spatial depth.
The Pura 80 Pro features a 1-inch Ultra Lighting Camera, which maximizes light intake for incredible detail, even in extreme low-light settings. Alongside it, the Ultra Chroma Camera captures vivid colors and authentic tones, producing lifelike night photography with clarity and contrast.
Powered by HUAWEI XMAGE
Both devices leverage the upgraded HUAWEI XMAGE imaging system for superior image quality across zoom levels and lighting conditions. Whether shooting a city skyline or concert stage from afar, the Pura 80 Series produces sharp, vibrant results. For video, 4K capture brings scenes to life with cinematic clarity and realism.
Enhanced AI for Everyday Convenience
The Pura 80 Ultra and Pura 80 Pro are equipped with the new AI Smart Controls Button, which allows users to launch features like the camera or flashlight instantly. Integrated with fingerprint security, the button offers fast and secure access to custom shortcuts.
To further improve communication, AI Noise Cancellation reduces background sounds during calls, ensuring both ends of a conversation remain crystal-clear—whether you’re in a quiet room or a bustling street.
Big Battery, Fast Charging
Both devices pack a 5,170mAh battery, supported by 100W HUAWEI SuperCharge for wired and 80W wireless charging. This ensures rapid power-ups and consistent performance all day, perfect for users who demand endurance and efficiency.
Built for Durability
The Pura 80 Ultra is protected by 2nd-generation Crystal Armour Kunlun Glass, providing 16 times better scratch resistance and a 25% improvement in drop protection. This makes the device more durable against daily wear, offering greater peace of mind.
Early Pre-Order Rewards Worth RM1,428
Malaysians eager to get their hands on the Pura 80 Series can place early deposits starting now at HUAWEI Experience Stores, the HUAWEI Official Website, and the HUAWEI Official Stores on Shopee, Lazada, and TikTok.
Early birds will enjoy exclusive gifts worth up to RM1,428, including the HUAWEI FreeBuds Pro 4 and HUAWEI Care+ coverage for one year.
Launch Date and Availability
📅 Official Malaysia Launch: 24 July 2025
🛍️ Pre-order now at HUAWEI’s official channels
🎁 Freebies worth up to RM1,428 for early buyers
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