TCL, a globally recognized name in consumer electronics, has officially opened its first dedicated brand store in Malaysia. Situated at Sunway Pyramid and launched in partnership with retail expert Vivid Concepts, this new flagship outlet represents a major milestone for TCL’s expansion in the country. The brand aims to bring its advanced technology closer to Malaysian consumers by offering a fully immersive and hands-on in-store experience.
The newly inaugurated TCL Brand Store is designed to redefine how consumers engage with the brand’s product ecosystem. With its customer-centric layout, the store provides interactive zones that allow visitors to explore and test TCL’s latest innovations across various categories, including TVs, home appliances, and smart living solutions. The opening, made possible through TCL’s partnership with Vivid Concepts, bridges the divide between online interest and in-person interaction—empowering shoppers to experience the brand’s technologies firsthand before making a purchase.
Visitors to the store can discover TCL’s most cutting-edge offerings, such as the stunning 115-inch 115C7K Premium QD-Mini LED TV. This flagship model features all-domain halo control technology for unparalleled light precision, along with a CrystGlow HVA panel that delivers breathtaking visuals. The QD-Mini LED lineup also includes 85”, 75” and 65” options, catering to a variety of home entertainment needs. Another highlight is the 98C8K Premium QD-Mini LED TV, which combines top-of-the-line CrystGlow WHVA panel technology with an immersive audio experience powered by Bang & Olufsen.
For gamers, TCL’s C7K and C8K models are equipped with premium features including a 144Hz native refresh rate, 288Hz VRR support, and TCL’s proprietary Game Master mode—ensuring fluid, lag-free gaming performance. Beyond entertainment, the brand store showcases TCL’s innovation in home appliances, including the FreshIN 3.0 air conditioner with offline voice control and AI-driven energy saving, the stylish Free Built-IN refrigerator, and the advanced TWD105-C31DG washer dryer. This laundry solution is powered by a DD inverter motor with magnetic levitation, offering improved quietness, efficiency, and durability.
To mark this launch, TCL is offering exclusive in-store promotions on a range of products starting from just RM699, available only between 30 May and 2 June 2025. These limited-time deals provide customers with the perfect opportunity to experience and invest in TCL’s latest offerings.
The opening of the Sunway Pyramid store signals the beginning of TCL’s broader retail ambitions in Malaysia. The brand has confirmed the upcoming launch of its second TCL Brand Store at IOI Mall Puchong, scheduled for 7 August 2025. Moving forward, TCL intends to deepen its collaboration with retail partners like Vivid Concepts to further elevate the in-store customer experience and solidify its presence across key Malaysian markets.
Through this initiative, TCL reaffirms its commitment to innovation, accessibility, and delivering premium technology directly to Malaysian consumers in meaningful and tangible ways.