Embracing the blessed month of Ramadan, Muslims turn their focus on performing amal good deeds, amplified through the wholeheartedness in fasting, solat fardhu, terawih, zakat and sedekah (almsgiving), alongside the will for spiritual growth and self-reflection. Anchored on the aspiration of mindful intentions, sincere actions and compassion, AEON Bank (M) Berhad nurtures the core theme of “Niat di Hati, Semua Jadi”, reinforcing the belief that a good intention, big or small, if done right, has the power to create a ripple effect of positive impact.
Niat to Foster Financial Inclusion Amongst the Youth : Shariah Live! Dialogue Panel at IIUM
As part of its effort to drive Shariah thought leadership and promote financial inclusion, AEON Bank hosted its first ever Shariah Live! dialogue panel on 3 March 2025, the second day of Ramadan at the International Islamic University Malaysia (IIUM).
Engaging the audience of more than 800 students and university officials, the panel dialogue was moderated by Aniq Muhai and the discussion on ‘Digital banking 101’ was led by Ustaz Wan Rumaizi Wan Husin, Chairman of AEON Bank’s Shariah Committee and member of the Board of Directors, alongside Ustaz Ibrahim Mohd Hasan, AEON Bank’s Chief Shariah Officer.
Recognising that the future will be shaped and led by today’s youth, the dialogue intended to reach out to bright young minds and future leaders, cultivating the seed of knowledge and promoting greater understanding amongst the grassroots on the basic foundation and core principles of Shariah-compliant finance, benefits of Islamic digital banking, and ways in which it has the potential to add value and contribute positively to the community.
The evening was concluded with a meaningful iftar, where attendees broke their fast with iftar meals sponsored by AEON Bank at the courtyard of IIUM’s Masjid Sultan Ahmad Shah, organised as part of the Jaulah Iftar programme.
Serving as a bridge for financial inclusion, AEON Bank took the opportunity to open an engagement booth during the event to assist IIUM students in activating their AEON Bank Savings Account-i, which came as a delight for many of them, as it was their first experience with an Islamic digital banking app. Students that visited the engagement booth also received AEON Bank’s exclusive merchandise.
Niat to Give Back and Create Meaningful Impact : AEON Bank Salam Prihatin CSR Initiative
Building on the momentum of AEON Bank’s Ramadan CSR initiatives that have been rolled out since 2023, this year, AEON Bank is organising ‘Salam Prihatin’ to engage the B40 community of Perumahan Pantai Permai, Kuala Lumpur, in collaboration with a local NGO, Pertubuhan Kebajikan Masyarakat Penyayang Lembah Pantai (PERKEMP) and AEON Bank’s sister company, AEON Co.
Salam Prihatin will engage over 400 family members from 100 households of Perumahan Pantai Permai. On 11 March 2025, the beneficiaries will be transported by bus to AEON Mall Taman Maluri to purchase their Ramadan groceries. This is intended to spark joy and give them a sense of independence and autonomy in selecting their own grocery items, based on the needs of their respective families. Each family will receive RM300 in grocery shopping allocation, rounding up AEON Bank’s contribution to RM30,000 in total.
AEON Bank and AEON Co. will also mobilise its employees as volunteers to assist the families on that day, providing guidance where needed to ensure that their RM300 allocations are used efficiently, hence staying true to the niat of financial mindfulness during Ramadan.
Niat towards Purposeful Spending : Salam Ramadan 10X AEON Points Campaign
During the month of Ramadan and Syawal, AEON Bank is encouraging Malaysians to be Ringgit savvy, maximise on their savings and earn extra rewards through their daily transactions and Ramadan Raya shopping. From 1 March to 6 April 2025, customers can enjoy the special rewards of 10X AEON Points, simply by using their AEON Bank Debit Card-i when making payments at participating AEON outlets. These points can then be redeemed into cash value conveniently via the AEON Bank app.
On top of that, customers are also encouraged to create multiple Savings Pots via the AEON Bank app, enabling them to earn a profit rate of 3.00% per annum – currently one of the most competitive in the market.
Moreover, users can hunt for Neko Paws by participating in Neko Missions and redeem paw-some rewards from participating partners such as ZUS Coffee, Tealive and PayNet’s Duit Now.
Niat to Bring Shariah-Compliant Digital Banking Closer to Local Communities : Catch Our Neko Cruiser at Ramadan Bazaars
For the public that would like to salam with AEON Bank’s adorable cat mascot – Neko – make your way to the following Ramadan bazaars, as AEON Bank’s Neko Cruiser will be meowing and engaging customers from the second until the fourth week of Ramadan. The Neko Cruiser is a roving O2O interactive financial inclusion hub that aims to connect the local communities with Shariah-compliant digital banking solutions, while providing on-ground support for those looking to transition seamlessly to cashless transactions and optimise on digital payment touchpoints.
- 13 – 15 March 2025, 4 pm onwards : Bazar Ramadan Kg Melayu Majidee, Johor Bahru
- 20 – 22 March 2025, 4 pm onwards : Bazar Ramadan Pandan Indah, Kuala Lumpur
- 25 – 27 March 2025, 4 pm onwards : Bazar Ramadan Mahkota Square, Kuantan
Team Neko Cruiser will be there to facilitate the onboarding process, assisting the public in redeeming AEON Bank official merchandise when they download the app, open their Savings Account-i and participate in the O2O activities.
Niat to Celebrate Eid with Ease : Materialise Your Financial Dreams with Personal Financing-i
Good news for Malaysians seeking collateral-free shariah-compliant financing, as AEON Bank has officially launched its Personal Financing-i (PF-i), offering a fund from RM1,000 to RM10,000. During the promotional period of 5 – 31 March 2025, the first 500 eligible customers will receive guaranteed AEON Points worth up to RM50 upon a successful PF-i disbursement. Click here to find out more.
Niat to Contribute Towards the Development of Islamic Finance and the Nation’s Digital Economy
As part of the AEON Group – which has served Malaysians for over 40 years – AEON Bank is committed in its effort to foster a more inclusive financial future and economic independence for all, as well as contribute towards fintech-driven Islamic banking in the region and the nation’s digital economy.
Click on this link to view the ‘Niat Di Hati, Semua Jadi’ hero video and share your niat by tagging and following AEON Bank on social media. For more details on the campaigns for Ramadan and Syawal, visit AEON Bank’s website and scan the QR code below to download the AEON Bank app.