DENZA, the premium sub-brand under BYD, has officially made its debut in Malaysia with the launch of its flagship luxury MPV, the DENZA D9. Under the theme “Redefining Sophistication,” DENZA brings a new level of elegance, innovation, and sustainability to the Malaysian automotive market. By expanding into the premium segment, BYD aims to deliver an exceptional driving experience that integrates cutting-edge technology with sustainable mobility solutions.
A New Era of Premium Electric Mobility
Speaking at the launch event, Liu Xueliang, General Manager of BYD Asia Pacific Auto Sales Division, emphasized DENZA’s commitment to redefining luxury.
“Today marks a momentous occasion as DENZA officially enters the Malaysian market, introducing a vehicle that revolutionizes luxury driving. Our technology has already received overwhelming global acclaim, and we are excited to bring the same level of innovation and sophistication to Malaysian consumers,” said Liu.
Originally established in 2010 as a 50-50 joint venture between BYD and Mercedes-Benz, DENZA has seamlessly blended BYD’s technological expertise with Mercedes-Benz’s legacy of luxury. Following a restructuring of ownership in 2021 and 2024, DENZA is now a wholly-owned subsidiary of BYD. The DENZA D9 is a testament to this evolution, successfully positioning itself as a premier choice in the global MPV market.
Introducing the DENZA D9: A New Benchmark in Luxury MPVs
The DENZA D9 is engineered to deliver unparalleled comfort, safety, and performance. First launched in 2022, the model has been meticulously designed to balance business and personal needs, offering an intelligent, stylish, and feature-packed driving experience.
Advanced Innovation Meets Luxury Comfort
As a pioneer in premium electric multi-purpose vehicles (MPVs), DENZA introduces a range of advanced features in the D9:
- e3 System – Incorporating three electric motors, rear-wheel steering, Cell-to-Body (CTB) technology, and Vehicle Motion Control (VMC) for superior handling across various driving conditions.
- DiSus Intelligent Body Control System – Includes DiSus-C active suspension for enhanced stability and DiSus-A for dynamic adjustments, ensuring maximum comfort and off-road adaptability.
- Seamless Connectivity & Smart Integration – Equipped with an intelligent infotainment system that seamlessly integrates with digital ecosystems for a modern and connected driving experience.
“The introduction of DENZA in Malaysia caters to diverse drivers, offering a premium selection that expands BYD’s product portfolio. The DENZA D9, as our first pure electric MPV, combines elegant design, cutting-edge technology, and sustainable mobility, setting a new benchmark in the premium electric vehicle market,” said Eagle Zhao, Managing Director of BYD Malaysia Sdn. Bhd.
Collaboration with DEVIALET: A Fusion of Sound and Luxury
DENZA has also announced an exclusive partnership with French luxury audio brand, DEVIALET. Officially launched in March 2023, this collaboration underscores DENZA’s commitment to combining state-of-the-art technology with a holistic sensory experience.
“Luxury is more than just aesthetics—it’s an immersive journey. By partnering with DEVIALET, we aim to bring superior sound engineering to the DENZA experience, aligning with our relentless pursuit of innovation and performance,” the company stated.
Looking forward, DENZA plans to continue collaborating with premium brands to explore new frontiers in technology and luxury, ensuring an unparalleled experience for its customers.
Pricing & Availability in Malaysia
The DENZA D9 will be available in two variants:
| Model | Drivetrain | Price (RM) |
|---|---|---|
| DENZA D9 Advanced | FWD | RM 259,000 |
| DENZA D9 Premium | AWD | RM 309,000 |
Color Options:
- Exterior: Arctic White, Cosmos Black, Whale Sea Blue
- Interior: Beige, Brown
Warranty Coverage:
- Battery Warranty: 8 years / 160,000 km (State of Health >70%)
- Drive Motor & Controller Warranty: 8 years / 150,000 km
- Vehicle Warranty: 6 years / 150,000 km
Experience DENZA at The Launch Event
Consumers eager to explore the DENZA D9 firsthand can visit the official launch event at The Landing, KL Base from February 21 – 23. Attendees can enjoy:
✔ Test Drives
✔ DENZA Technology Showcase
✔ VR Showroom Experience
✔ Exclusive Brand Activities
RSVP Now for a Seamless Experience! Register Here
For more details, visit DENZA Official Website or your nearest DENZA dealership.