Kuala Lumpur, Malaysia – January 7, 2025 – Toshiba TV took center stage at CES 2025, showcasing its innovative REGZA Intelligence technologies that redefine television viewing. Designed for the evolving era of ultra-large TVs, the new lineup focuses on advancing picture quality, audio performance, and intuitive content discovery, promising a next-generation entertainment experience.

Key Innovations Highlighted at CES 2025

Toshiba TV’s booth demonstrated cutting-edge features that enhance visual and auditory experiences while introducing a revolutionary way to interact with content.

Picture Perfect with REGZA Engine ZR

The REGZA Engine ZR, designed for ultra-large screens, integrates AI technologies to ensure breathtaking precision and immersive visuals.

  • 40,000+ Local Dimming Zones: Powered by current-based LED control, the technology ensures consistent brightness and contrast across the entire screen, maintaining vivid colors and deep blacks.
  • AI Picture Optimization for Live Events: Tailored optimizations adjust lighting, contrast, and detail, making live performances more lifelike by reducing halation and enhancing stage brilliance.

Revolutionizing Content Discovery with REGZA GenAI Voice Navigator

The GenAI Voice Navigator transforms how users find content, offering an intuitive and hands-free search experience.

  • Natural Language Understanding: The AI comprehends vague or conversational commands like “find a lighthearted 30-minute show” or “any trending drama.”
  • Preference Learning: It refines suggestions based on viewing habits, enabling personalized content discovery across platforms.
  • Proximity Detection: Radar sensing allows the TV to engage users when they’re nearby, initiating a seamless voice interaction.

Immersive Audio with REGZA AI Audio Remix

The AI Audio Remix technology ensures precision in audio output by independently adjusting voices and ambient sounds for a tailored listening experience.

  • AI Voice Separation: Distinguishes between speech and background noise to enhance clarity without distorting natural sound characteristics.
  • Customizable Audio Mix: Users can emphasize commentary during sports or amplify ambient crowd noise for a stadium-like feel.
  • Versatility Across Content: From clear news broadcasts to vibrant live sports, the audio adapts to enhance every viewing scenario.

Advanced Display Technologies for Ultra-Large TVs

As screen sizes increase, Toshiba TV prioritizes superior visuals with advanced Mini LED Backlight Control and optimized contrast management.

  • Enhanced Backlighting: Ensures consistent brightness and vivid colors even at screen edges.
  • Cinematic Experiences: Reproduces intricate details and contrasts for a true-to-life viewing experience.

A New Era of Television

Toshiba TV’s innovations address the growing demands of modern viewers, offering seamless content discovery, unparalleled picture quality, and immersive audio. By leveraging AI, Toshiba TV introduces a new style of interaction, enabling users to experience entertainment like never before.

These advancements, powered by REGZA Intelligence, represent Toshiba TV’s commitment to innovation and its vision for the future of home entertainment.