As TikTok Shop marks its second anniversary in Malaysia, it gears up for a thrilling three-week celebration, offering customers access to exclusive deals and promotions while providing local brands with a platform to expand their reach.

Launched to empower local businesses, entrepreneurs, and creators, TikTok Shop commemorates its two-year journey by expressing gratitude to the Malaysian community and rewarding loyal customers.

The festivities kick off with the TikTok Shop 6.6 Countdown campaign, running from today until June 2, 2024, followed by the grand celebration of the TikTok Shop 6.6 Birthday Fiesta from June 3 to 7, 2024. The campaign promises a myriad of engaging activities, including Category Peak Days, Crazy Friday, Payday, Super Creator Days, and Brand Weekends, ensuring an entertaining shopping experience for users.

Nur Aisya binti Rosly, Marketing Communication Lead at TikTok Shop Malaysia, expresses appreciation for the support received from partners, brands, small businesses, and customers. “We are committed to empowering our Malaysian community and providing a positive, safe, and fulfilling shopping experience,” says Nur Aisya.

TikTok Shop 6.6 Countdown Campaign

During the three-week countdown campaign, users can expect a plethora of vouchers and discounts, making their shopping experience more rewarding. From May 13 to June 2, buyers can enjoy vouchers for Category Days and Brand Weekends from 8 am to 8 pm, offering discounts such as RM5 off on a minimum spend of RM50, 50% off on selected products with no minimum spend capped at RM10, and RM15 off on a minimum spend of RM100.

For the Birthday Hour vouchers released from 8 pm to 12 am, customers can avail themselves of RM200 off with a minimum spend of RM600, and RM600 off with a minimum spend of RM1,000.

The campaign also highlights different product categories each week, with Fashion and Beauty taking the spotlight until May 16 and 20, followed by Tech deals from May 21 to 23, and Lifestyle items from May 28 to 30.

Additionally, Crazy Friday sales on May 17 and 24, along with the May Payday campaign, will offer flash sales and limited-time offers on select products from participating brands such as Skintific, Garnier, Pink Flash, and more.

Brand Weekends will feature exclusive offers from brands like Jovian RTW, Naelofar, Grace and Glow, with prices starting from RM6.60 to RM46.60 across various categories.

All these exciting deals can be accessed on TikTok Shop within the TikTok app, ensuring a seamless shopping experience from discovery to purchase. Through initiatives like these, TikTok Shop continues to support the community and provide growth opportunities for brands.

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