Hisense ASEAN Region recently held its annual Customer Conference in Bangkok, Thailand, themed “The Scenario-driven Glory of Win-win.” Attended by nearly 400 representatives from countries across the region, including Thailand, Malaysia, Indonesia, Vietnam, and the Philippines, the conference unveiled Hisense’s new strategic vision and showcased its flagship models. Clara, President of Hisense Group’s ASEAN region, outlined the company’s commitment to prioritizing user-centric approaches in 2024, focusing on brand upgrades, organizational improvements, and digital advancements.
With a legacy spanning 55 years and as a sponsor of UEFA Euro 2024, Hisense aims to enhance home happiness for consumers in the ASEAN region through six major upgrade actions. These initiatives include a continued emphasis on user-centric product development and the integration of innovative AI technology into its products, such as televisions equipped with ULED technology and home appliances focused on health and cleanliness.
Recognizing the importance of scenario-based innovation, Hisense showcased a range of home appliances tailored to meet users’ diverse needs. By offering comprehensive solutions rather than standalone products, Hisense aims to enhance the user experience and address the evolving demands of the market.
Additionally, Hisense reaffirmed its commitment to sports marketing, with legendary goalkeeper Manuel Neuer serving as the brand ambassador for the Hisense European Cup 2024™. Through various themed activities and CSR initiatives, including football equipment donations in Southeast Asia, Hisense aims to engage with consumers and contribute to the community.
Overall, Hisense’s initiatives underscore its dedication to integrating people-oriented technology into everyday life, with the goal of providing consumers with a higher level of life experience and happiness.