HONOR unveiled its innovative all-scenario strategy at MWC 2024, showcasing AI-empowered cross-OS experiences and an intent-based user interface. Alongside, HONOR introduced the global launch of two groundbreaking devices: the HONOR Magic6 Pro and the HONOR MagicBook Pro 16, highlighting the brand’s dedication to open-collaborative innovation in ushering the AI Era.
George Zhao, CEO of HONOR Device Co., Ltd., expressed the brand’s commitment to delivering human-centric innovations that cater to consumers’ needs and desires. He emphasized the transformative potential of the newly launched smartphones and AI PC, equipped with industry-leading AI capabilities and pushing the boundaries of human-device interaction.
The HONOR Magic6 Pro, the latest addition to the prestigious Magic Series flagship lineup, boasts advancements in photography, display, performance, and AI-powered user experiences. The device introduces MagicOS 8.0, featuring an intent-based UI and innovative features like Magic Capsule and Magic Portal, providing users with a personalized and intuitive experience across various applications.
Collaborating with industry partners, HONOR integrates on-device AI, eye-tracking technology, and an enhanced Falcon Camera System into the Magic6 Pro, delivering pro-grade sportography and unparalleled display durability with the NanoCrystal Shield. Powered by the Snapdragon® 8 Gen 3 Mobile Platform and HONOR’s Second-generation Silicon-carbon Battery, the device offers exceptional performance and extended battery life, earning top accolades in DXOMARK’s global display rankings.
Expanding its all-scenario experience, HONOR launched the AI-powered HONOR MagicBook Pro 16 and the HONOR Pad 9 tablet, designed for seamless cross-OS collaboration and exceptional user experiences.
Additionally, HONOR teased the Porsche Design HONOR Magic6 RSR, embodying the DNA of Porsche Design and offering a sleek, modern design with timeless appeal.
The HONOR Magic6 Pro is available in Black and Epi Green, priced at 1,299 Euro (12+512GB), while the Porsche Design HONOR Magic V2 RSR comes in Agate Grey, priced at 2,699 Euro (16GB+1TB). The HONOR Pad 9 will be priced at 349 Euro and will be available in White and Midnight Black while the MagicBook Pro 16 will be available starting from Q2 2024