Bang & Olufsen, in collaboration with Ferrari, launches the Ferrari Collection of headphones and speakers in Malaysia. The collection features reimagined Bang & Olufsen goods in a stunning shade of red, giving an undeniable link to the Ferrari brand trademark. The following are on the lineup:
| Products | Retail Price |
| Beosound 2 Home Speaker | RM28,800 |
| Beoplay H95 Headphones | RM7,500 |
| Beosound Explore Portable Speaker | RM1,600 |
| Beoplay EX Earphones | RM3,000 |
Soren Kokholm, Head of Bang & Olufsen, SEA said, “We are very excited about this collaboration. There was a strong sense of history in the making as we came together to create it. It goes all the way back to the start for B&O and Ferrari. The founders, Enzo Ferrari, Peter Bang and Svend Olufsen, were visionaries, who redefined their industries by challenging the status quo. Their legacies ring down through the decades to push both brands to new heights to this day. The combination of best-in-class performance, graceful aesthetics and meticulous craftsmanship brought B&O and Ferrari together to create the collection. This is elevated by the unrivalled heritage of both brands, making this collaboration one to remember”.
INSPIRED BY THE SUPERCAR
The collection is a departure from Bang & Olufsen’s traditional approach, Senior Vice President of Business Development and Strategic Partnerships at Bang & Olufsen, Christoffer Poulsen, explains: “Our classic speakers are meant to naturally blend in with people’s homes while also standing out for their beautiful design. This collection is different. They’re statement pieces. Much like supercars, they make themselves seen and heard everywhere they go”.
Beosound 2 provides a 360-degree home audio experience that covers any location in which it is positioned. Its design allows for floor, table, or shelf use, and it may be readily moved from room to room. Active RoomSense and built-in proximity sensors complement the elegance of the Beosound 2, while a high-grade aluminium cone that contains the speaker delivers a seamless aesthetic and superior sound acoustics. Bang & Olufsen’s Factory 5 in Struer anodizes the Beosound 2, recreating the design in Ferrari trademark red. The polished aluminum body enhances the richness of the red colour by providing a high sheen. This edition is completed by the presence of the distinctive Ferrari logo beneath the grille.
Bang & Olufsen’s flagship headphone, the Beoplay H95, delivers best-in-class sound and innovation. The unique titanium drivers produce punchier sound than ever before, and adaptive active noise cancellation enables the wearer to alter it by simply turning the earcup aluminium ring. Beoplay H95 is built to last, featuring luxurious lambskin leather and 38 hours of continuous listening. The headphones include Ferrari’s jet-black color, a timeless classic, as well as laser-etched Bang & Olufsen and Prancing Horse emblems. The titanium speaker grilles behind the earcups have been anodized in a deep crimson shade chosen particularly for this partnership.
Beosound Explore is a portable speaker that is ideal for use outdoors. With an IP67 rating, Beosound Explore may be brought everywhere and everywhere. Music is always a click away with Bluetooth and Fast Pairing, and it lasts all day with up to 27 hours of playing. Beosound Explore now includes Ferrari’s laser-etched Prancing Horse and a beautiful black carabiner for any expedition. The speaker’s two-layer body is anodized in red and black, making the grille pop against the dark interior.
Bang & Olufsen’s most powerful true wireless earbuds, the Beoplay EX, include active noise cancellation, unrivaled sound, and a wireless charging case for up to 20 hours of on-the-go listening. With six microphones and clever beam-forming technology, the Beoplay EX may be used for both business conversations and listening to music. The right earbud features a stunning black foiled logo of the Ferrari insignia, sitting under glass poured in the distinctive red, cut and polished to produce a mirror-like sheen for the Ferrari Collection.
The Ferrari Collection is now available at:
- Aeco HQ Taman Shamelin
- Sprint Cass (Metapod), KLIA 1 and 2
- Foto Flash (Flash Gadget), The Gardens
- Streotype, IOI City Mall (Coming soon in Q4)
- Charlie Care, Penang
- B&O, The Gardens