On 31 August 2023, Lazada Group conducted the fourth LazMall Brands Future Forum (BFF) 2023. In order to share ideas and innovations that will help brands and sellers succeed and provide a unique shopping experience, the conference gathered together business leaders and Lazada’s partners from all around Southeast Asia.

The following are some conference highlights:

  • James Dong, Chief Executive Officer of Lazada Group, expressed confidence in the future of Southeast Asia’s digital commerce sector in his opening remarks. This sector continues to be a key growth engine for the region’s digital economy. According to this optimistic forecast, the number of monthly active purchasers on LazMall climbed by more than 3.5 times between 2019 and 2022. James also discussed Lazada’s dedication to building a sustainable company and cited significant passages from its most recent ESG Impact Report for financial year 2023.
  • The expanding consumer desire for communication, innovation, and technology across Southeast Asia creates tremendous growth prospects for companies on LazMall, as emphasised in the keynote discuss by Jason Chen, Chief Business Officer, Lazada Group. LazMall’s traffic, buyer, and order growth has increased over the past year, and its customer base has grown to include more first-time, frequent, and loyal clients. With more than 13 million LazMall shop members as of July 2023, the store membership programme is a crucial instrument for increasing customer value. Just the LazBeauty Club members provide 30% of the category sales.
  • In a fireside discussion with Jeffrey Towson, Managing Partner of TechMoat Consulting, Howard Wang, Chief Technology Officer of Lazada Group, gave his thoughts on how Lazada is utilising emerging technologies to unleash new breakthroughs. Howard also announced the introduction of Lazada’s most recent augmented reality and AI-powered application, the Skin Test technology, spanning all six Southeast Asian regions during the event. In order to better understand their skin issues, including skin type, tone, and sensitivities, as well as other skin concerns like wrinkles, dark spots, the appearance of pores, and more, beauty enthusiasts may now do a skin diagnostic and analysis using the cameras on their phones. Customers will receive recommendations for appropriate products to meet their needs and concerns based on the findings of the diagnostic.

One of the panellists, Jerome Hamlin, Head of Industry (eCommerce), Google, shared some key industry trends that Google is seeing, including the growth of cross-border commerce and the increasing adoption of AI marketing solutions, during a panel discussion on How AI May Change Retail: Outlook to 2030, moderated by Connie Kwok, Partner, Bain & Company. Chief Executive Officer of Sabina Thailand, Duangdao Mahanavanont, also added his perspective on how Sabina has been utilising AI for distribution in the fashion business as well as demand and inventory forecasting. Gary Chu, Senior Vice President (Online International), The Estée Lauder Companies Inc., emphasised the significance of training individuals and providing them with the appropriate skill sets in order for organisations to successfully embrace AI.

Alvin Teo, Chief Partnerships Officer, Ninja Van, Olive Tai, Managing Director & Co-Founder, Synagie Group Asia and Europe, Sujith Rao, Managing Director Commerce (SEA), Publicis Groupe, and Vincent Iswara, CEO, DANA Indonesia shared their respective journeys to stay competitive in the industry through the use and adoption of new technology in a panel discussion moderated by Jianggan Li, CEO, Momentum Works. The speakers stressed the significance of data-driven solutions for businesses to stand out in an increasingly competitive and complicated environment as they wrapped off the discussion.

The LazMall Brand of the Year Award went to Nike, Unilever, and Samsung at the BFF Awards 2023, which recognised 24 of the best performing and creative international and Southeast Asian companies on the LazMall channel. Oldtown White Coffee later became the winner of the LazMall Local Superstar Award (Malaysia) for the outstanding achievement of their flagship online store on Lazada. Please see the Annex for further details on the BFF Awards recipients.

LazMall BFF is one of the significant efforts and contributions made by the Lazada Group to the development of a strong and robust eCommerce ecosystem that will help the larger regional digital economy. More than 900 attendees, including partners, brand ambassadors, and dealers from all around the region, attended the 2023 conference at the Marina Bay Sands Expo & Convention Centre in Singapore. Additionally, there were multiple opportunities for participants to learn more about Lazada’s tools, such as interactive booths showcasing Lazada Logistics, Lazada Sponsored Solutions, and LazMall’s Buyer Tools, as well as breakout groups centred on certain dialogue topics.

On top of that, Lazada collaborates with international and local brands to offer the best deals and exclusive offers on LazMall. This month, Malaysians can shop online during the Lazada 9.9 Mega Brands Sale from 9 to 13 September 2023. The sale features unbeatable offers from prestigious brands, fabulous rebates, and fantastic savings, including:

  • 9 Wonders: nine special daily deals
  • Mesti Beli offer
  • 9.9 Surprise Boxes
  • Lazada Bonus of RM9 off for every RM90 spent
  • Everyday Cashback of up to 99%
  • Free Shipping

For more details, click on the link : Lazada Malaysia | Fast & Free Shipping. Download the Lazada app today to enjoy value-for-money deals and greater savings.

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