On September 14, 2023, Huawei held their historic “Wearable Strategy and New Product Launch” event in Barcelona, announcing their next move into the wearables sector with their “Fashion Forward” concept, elevating integration between technology and fashion to the next level.

Huawei’s offer intends to revolutionize the wearables market by seamlessly merging cutting-edge technology, fashion-forward design, and user-centric health features, therefore setting new benchmarks and providing consumers with the perfect wrist companion for a contemporary lifestyle.

Huawei’s promises to allow customers to personalize their health and sports journeys without sacrificing flair, ushering in new beginnings for the brand’s wearables division. “Fashion Forward” represents Huawei’s aim to push ahead design, technology, and innovation, made possible by its decade of invention to provide new experiences to people worldwide.

Huawei’s Ambition to Elevate Design, Health and Sport Experience

Huawei intends to allow consumers to personalize their health and sports journeys without sacrificing elegance. This signals the beginning of the brand’s wearables business, as it will merge its three primary competitive advantages in the future: revolutionary hardware detection technology, a newly enhanced software algorithm platform, and more complete digital health services.

Huawei is creating new industry norms based on a decade of experience in revolutionary technology, distinctive aesthetics, and high workmanship. Huawei’s international presence in the high-end wearables industry expands strategic investments and forges global ecosystem alliances to provide tailored sports and healthy living experiences to customers globally. Huawei has been a forerunner in sports health monitoring since joining the wearables business 10 years ago, tackling industry hurdles in battery life, measurement precision, and comfort.

“Huawei’s remarkable achievements have only been made possible through our collaborative efforts with industry experts and universities that have brought forth innovative solutions for our smartwatches” said Mr Zhang Wei, CEO of Huawei Health Team, President of Smart Wearable and Health Product Line, Huawei Consumer Business Group.

In terms of design, Huawei is devoted to meaningful design, always expanding to embrace novel materials and delivering a wealth of personalization choices, making each wearable a statement piece that compliments the user’s distinctive style. Meanwhile, Huawei has continually improved the wrist experience with high-end, robust materials and extended personalization choices.

Huawei believes that health is a 24-hour commitment and is committed to continually developing to provide consumers better control over their health. This is evident in Huawei’s pioneering efforts to provide full health management features, made possible via cooperation with academic and industrial partners.

Huawei makes sports and fitness more accessible. Whether you’re a professional athlete or just starting out on your fitness path, Huawei’s wearables are designed to make being active accessible and fun. Huawei has transformed wearables into personal trainers directly on your wrist with innovative features such as the HUAWEI TruSport science-based system.

Smarter Lifestyle Meets Stylish Smartwatch

The HUAWEI WATCH GT 4 introduces a bold and fashion-forward design that takes a step up from previous GT Series models. The watch comes in two sizes, 46mm and 41mm, and two design variations that offer users a variety of choices to match their personal style.

The 46mm Octagonal Dial design is striking and sturdy, with a modern geometric aesthetic. The 41mm Pendant Design is sleek and pristine, resembling statement jewellery pieces. Both designs exude sophistication and blend form and function seamlessly.

In addition to its stylish design, the HUAWEI WATCH GT 4 also offers a variety of user-friendly features. The watch has a gallery with over 25,000 watch faces to choose from, so users can customize their watch to match their lifestyle and likings. The Always-On Display (AOD) provides easy access to various information, such as time, date, and notifications.

Sir Mo Farah and Pamela Reif appointed as HUAWEI Wearable Product Ambassadors

In a remarkable fusion of sports and style, Pamela Reif, the internationally-recognised fashion and fitness icon, as well as Olympic, World and European gold medallist Sir Mo Farah, are appointed as Huawei’s newly-appointed HUAWEI Wearable Product Ambassadors. 

“It’s incredible to think that both Huawei and I started out on our fitness journeys at the same time. In the ten years since I began as a professional fitness trainer, technology has played a hugely significant role in helping people live healthier lives,” said Pamela, “Huawei is at the forefront of that innovation, but doing so in a really cool way. I’m excited to be part of this future and beyond.”

Having incorporated the latest wearables in their training routine, including HUAWEI WATCH GT 4 series and HUAWEI WATCH Ultimate, both icons were able to elevate their training efficiencies, and better understand their health status, while bringing style and fashion in their daily wear.

Sir Mo Farah said, “The insights my coaching team and I were able to extract from the watches proved invaluable as I competed at the highest level. As I transition from professional running to a more leisurely lifestyle, I’m excited to explore what life has to offer beyond the track by wearing the watches for day-to-day activities and as a fashion piece. That’s where Huawei’s watches really shine. They look as good as they work.”

Next Generation of Wearables, Audio and Tablet

But it isn’t all. In addition to the HUAWEI WATCH GT 4 series, Huawei has launched an impressive lineup of additional consumer gadgets catering to a variety of lifestyles. This includes the high-end HUAWEI WATCH Ultimate Gold Edition, Huawei’s first gold timepiece, HUAWEI FreeBuds Pro 3 high-fidelity TWS earphones, and HUAWEI MatePad 11-inch PaperMatte Edition, which has the industry’s first anti-glare display.

Huawei’s Fashion Forward strategy is embodied in the release of these devices, moving the brand forward in leading innovation and offering the right wrist companion to empower consumers at every step of the journey.


Get ready to experience the future of smartwatch with the HUAWEI WATCH GT4. Pre-order is available now. Secure your spot by paying a RM50 deposit, you will be among the first to own the HUAWEI WATCH GT4 and stand a chance to win another HUAWEI WATCH GT4 as well as other incredible prizes. Don’t miss out this exciting opportunity to be at the forefront of innovation and style in wearable technology. Pay your deposit here!

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