Xiaomi has launched the new Redmi 12, its latest entry-level smartphone packed with high-quality features aimed for anybody looking for the best value, including increased RAM and storage capacity, an outstanding entertainment experience, and a buttery smooth operating system. Redmi 12 will be available in Malaysia from July 15 at Authorized Xiaomi Stores for a starting price of RM 599.

The Redmi 12 introduces a fresh seamless experience to the market. This smartphone features a slim appearance while still providing customers with a comfortable handgrip, measuring only 8.17mm thick and sporting a quality glass back and an all-new endless camera design. Redmi 12 is water and dust resistant, with an IP53 rating. It has an 18W Type-C quick charging connector and a 3.5mm headphone jack for further convenience. The Redmi 12 is available in three distinct colors: Midnight Black, Sky Blue, and Polar Silver.

The Redmi 12 features a 6.79″ FHD+ DotDisplay screen with 90Hz Adaptive Sync. With a resolution of 2460×1080, this display is also the biggest in the Redmi series, providing an improved viewing experience for reading, streaming movies, gaming, and more. The phone is SGS Low Blue Light certified, and its Reading mode 3.0 allows users to consume material for extended periods of time without placing additional pressure on their eyes.

The Redmi 12’s triple camera system includes a 50MP primary camera with clarity and accuracy for capturing details. An 8MP ultra-wide camera and a 2MP macro camera round out this formidable trio. Furthermore, with pixel-level calculations and real-time previews, Redmi 12 includes seven popular film Camera filters to enhance your photographic experience.

Pricing and availability

From July 15, Redmi 12 will be available for purchase in Malaysia in two variants – RM 599 (4GB+128GB) and RM 699 (8GB+256GB). Redmi 12 can be purchased at Authorized Xiaomi Stores and other official retailers in Malaysia, as well as on Lazada and Shopee. Those interested can also enjoy a special early bird pricing of RM 499 for the 4GB+128GB variant on July 15 onwards, while stocks last.

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