HP Malaysia has announced its 2023 “Future Ready” strategy, which focuses on revolutionizing work and play while emphasizing innovation and sustainability. During the event, HP announced a number of new solutions as part of its Future Ready portfolio, enabling individuals and companies to maximize their potential in the growing hybrid landscape.
The HP OMEN 16 and Victus by HP 16 gaming laptops redefine the possibilities for both work and play, and they easily interact with HyperX gaming peripherals to improve total user gaming experience. HP also launched the HP ZBook Firefly G10 and HP ZBook Power G10 to empower Malaysia’s hybrid workforce, as well as the HP Smart Tank 520/580, HP LaserJet Managed E800/700 series, and HP Color LaserJet Enterprise 5000/6000 and X500/X600 series for smart and cost-efficient commercial printing.
Hybrid Work
Hybrid work entails more than just working remotely; it also entails providing an experience that functions seamlessly for both people in the room and those joining remotely. Companies are working out how to make hybrid work, with just 22 percent of workers identifying themselves as ‘thriving’ in hybrid work. According to HP’s Future of Work research, 80 percent of workers want to be in the office some of the time, yet many firms continue to struggle to get people back in the office. HP’s newest hybrid-ready devices are designed to strengthen Malaysia’s hybrid work environment by including:
The HP ZBook Firefly G10 is designed to move. It features many ports to allow for maximum multitasking. It has HP Presence collaboration tools, up to 13 hours of battery life, pro-level components, an AI-enhancing camera, and a gorgeous display. (The ZBook Firefly G10 is priced at RM5,734.)
The HP ZBook Power G10 boosts work and multitasking by providing increased collaboration with HP Presence and featuring local NVMe storage, NVIDIA® RTX Ada Generation Laptop graphics, an auto-framing 5MP camera, Wi-Fi6, and a long-lasting battery. (The ZBook Power G10 starts at RM8,078.)
The HP ProBook 400 Series G10 customizable laptop has a 5MP IR camera, HP Context Aware software, up to 32GB LPDDR5 RAM, and enterprise-ready security and manageability. (The HP ProBook 400 series begins at RM3,849.)
Gaming
The new HP OMEN and Victus by HP gaming laptops, particularly built for on-the-go gaming, cater to a wide variety of players, from novices to professional esports fanatics. These laptops effortlessly interact with the latest HyperX gaming peripherals, allowing gamers to fully immerse themselves in the gaming experience. HP’s most recent product advancements for play are as follows:
HP OMEN Transend 16, HP’s slimmest and lightest gaming laptop yet, with AI-powered technologies that give peak efficiency and enhanced OMEN Tempest Cooling to take your game to the next level, available with up to a16:10 240Hz mini-LED screen, 13th Generation Intel® Core i7 or AMD Ryzen 9. (The HP OMEN Transcend 16 will be available in August for RM10,999.)
HP OMEN 16, gaming laptop with AI-powered innovations for maximum efficiency and excellent OMEN Tempest Cooling to elevate gaming to new heights. It has up to a 13th Gen Intel® Core i9 CPU or an AMD Ryzen 9 7000 Series processor, as well as NVIDIA® GeForce RTX 4070 graphics. (The HP OMEN 16 starts at RM6,899.)
For the first time, the Victus by HP 16 gaming laptop incorporates OMEN’s groundbreaking Tempest Cooling technology for an uninterrupted gaming experience. It also has a 144Hz FHD display and a multi-purpose gaming keyboard. It has up to a 13th Gen Intel® CoreTM i7 CPU or an AMD RyzenTM 7 7000 Series processor, as well as NVIDIA® GeForce RTX 4070 graphics. (The Victus by HP 16 starts at RM4,149.)
Printing
HP has also launched its latest range of intelligent printing solutions aimed at home- and office-based hybrid employees, delivering a more productive and secure method of working while bringing simplicity and environmental conscience to customers’ workflows.
HP Smart Tank 520/580 is intended to improve cost effectiveness and productivity for micro, small, and medium companies, as well as home users’ routine printing needs. It provides an improved user experience with a simple and smooth setup, smart features, and improved connection – including self-healing Wi-Fi® and mobility with Smart App, allowing users to scan and print from anywhere easily. (HP Smart Tank 520/580 starts at RM419.)
The HP LaserJet Managed MFP E800/700 series includes next-generation Flow technology with auto-sensing, on-screen digital editing, and scanning/sending to multiple destinations. With tamper-resistant chips and firmware, the series is intended to safeguard users from harmful programming while also maintaining data integrity. (The HP LaserJet Managed MFP E800/700 is now available.)
The HP Color LaserJet Enterprise 5000, 6000, X600, and X500 series are built for the reimagined office and deliver the productivity and efficiency of an A3 copier at the cost of an A4 printer. These updated printers are here to meet today’s and future company expectations. (In August, HP Color LaserJet Enterprise 5000/6000 and X500/X600 will be available.)
The new HP TerraJet toner technology, as part of HP’s aim to provide consumers with a superior printing experience, provides both the most sustainable and highest performance office printing HP has ever accomplished. TerraJet is a cutting-edge toner technology that uses up to 78 percent less energy while printing.
Plastic reduction, all while offering finer detail and up to 20% more printing colors. HP TerraJet cartridges offer a reduced carbon footprint than previous products and are incorporated in new printing solutions ranging from small business to large enterprise.
As it designs the most sustainable portfolio of products and solutions to date, HP is always working toward its goal of becoming the most sustainable and fair IT business by 2030. HP is committed to its goal and is innovating through sustainable product design, with 85% or more of Original HP ink cartridges and 100% of Original HP toner cartridges containing post-consumer recycled content, as well as the HP OMEN 16 speaker enclosure containing ocean-bound plastic and the HP Victus 16 gaming laptop containing post-consumer recycled plastics.
HP OMEN and Victus by HP PCs, as well as the HP Smart Tank, are now available at any authorized reseller partner’s online shop on Lazada and Shopee, or at hp.com. Select retail partners now offer the newest HP ZBook Firefly G10, HP ZBook Power G10, HP ProBook 400 series PCs, HP LaserJet Managed E800/700, and HP Color LaserJet Enterprise 5000/6000, X500/X600 printers.