The Chairman of TAITRA believes that changing lifestyles will lead to new business opportunities.

After a two-year hiatus, the Taiwan Expo in Malaysia 2022 was officially unveiled today at Kuala Lumpur’s Sunway Velocity Mall. To kick off this year’s event, James C.F. Huang, Chairman of Taiwan External Trade Development Council (TAITRA), and the special guests donned VR headsets to enter the EXPOverse, specially created by HTC.

Guests of honour for the opening ceremony include Lee Guann Jyh, Deputy Director General of the Bureau of Foreign Trade, MOEA; Sharon Ho Swee Peng, President of Malaysian Friendship and Trade Centre, Taipei; Anne Hung, Representative of Taipei Economic and Cultural Office in Malaysia; Sharimahton Mat Saleh, Deputy Chief Executive Officer of Export Acceleration from Malaysia External Trade Development Corporation (MATRADE); and representatives from 17 Malaysian companies.

James Huang made an unforgettable entrance on a scooter, highlighting the importance of using innovation to address the changing lifestyle in this post-pandemic world. He emphasised in his speech that Malaysia and Taiwan have long had a strong relationship in many areas, including economics, trade, culture, and the arts, and that the ties have only grown stronger over time. Huang went on to say that changing trends have a significant impact on all industries, from Industry 4.0 to telemedicine, and that Taiwan Expo features many of the products at the forefront of the changing global landscape. As a result, Taiwan Expo is the ideal platform for Malaysian businesses interested in exploring these business opportunities.

Taiwan Expo in Malaysia this year is a hybrid exhibition that combines online and offline elements. The physical exhibition will be held in Kuala Lumpur’s Sunway Velocity mall from August 2nd to 7th, while the online exhibition will run for a month from August 2nd to September 2nd.

Union of Taiwan Butterfly and Malaysian Wau Bulan

The Taiwan Expo’s official logo was also unveiled at the opening ceremony, and it is inspired by a butterfly that represents Taiwan and Malaysia’s iconic Wau Bulan. The vibrant soaring butterfly symbolises Malaysia-Taiwan friendship as well as limitless business opportunities through close collaboration. The guests of honour were each given a limited-edition Taiwan Excellence commemorative coin and a Seven Culinary Treasure giftbox to commemorate the opening ceremony.

In her speech, Ms. Anne Hung stated that despite the pandemic, Malaysia-Taiwan trade has remained strong, and the cordial relationship built over the decades has allowed both sides to achieve outstanding trade results. Bilateral trade volume increased by a whopping 26% to nearly 28 billion US dollars in 2021. Hung went on to say that Taiwan is not only focused on promoting its high-quality industries, but is also actively seeking to increase bilateral flows of talent, investments, technology, tourism, culture, and education, as outlined in the New Southbound Policy.

Cooking Up a Storm with Halal Ingredients

The Taiwanese Halal Food & Plant-based Meat Cooking Contest will be held on the afternoon of August 6th at Kuala Lumpur’s Sunway Velocity Mall. For the competition, 11 halal food products from 9 different brands will be flown in from Taiwan. The event will feature five teams, each comprised of two students from Universiti Malaysia Kelantan’s (UMK) Faculty of Hospitality, Tourism, and Wellness. Chef Mohd Johari Edrus (Chef Jo), an international celebrity chef, will serve as a judge for the competition.

On the same day (Aug 6), renowned Malaysian cyclist Adiq Husainie Othman will be sharing his experience with AROFLY Power Meter, and the insight from the professional cyclists is going to be extremely helpful to cycling enthusiasts in understanding the product.

On 7th August, popular ICT influencer Ke En will be hosting the highly anticipated “One Ringgit Bid” event where many desirable products are on auction starting from one ringgit, including the MSI Modern 15 B12m 064 business laptop that retails for RM 3,599, Vago mini travel vacuum pump, MAKTAR ‘s QubiiDuo – Auto Backup Device, Acer Predator Aethon 300 Gaming Blue Switch Keyboard, Adata XPG Precog Gaming Headset, as well as the tiger tail lantern that went viral recently. Bidding starts from RM 1. Join the auction and you might just take home these attractive products at a killer price.

The physical expo will run for 6 days at Sunway Velocity Mall, and admission is free. Taiwan Expo welcome friends from all across Malaysia to join the expo to experience Taiwan’s outstanding products and explore business opportunities.

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