• Ismail Izzani joins the “Free Fire Untuk Semua” campaign, following the previous celebrity collaboration with Zizan Razak in April.
  • Participate in the Adventure For All web event starting from 17 May for a chance to win in-game prizes, Ismail Izzani’s autograph, and more.

Garena announced today that its self-developed game Free Fire will be doing yet another local celebrity collaboration, this time with teenage heartthrob Ismail Izzani, as a follow-up to the initial launch of the “Free Fire Untuk Semua” campaign last month. This partnership will run from 17 May to 3 June 2022 and will inspire players to pursue their passions and hobbies.

Last month, the mobile game teamed up with popular celebrity Zizan Razak as part of the same campaign, which aims to unite players around a common interest: their love for Free Fire. This series of collaborations is part of Garena’s efforts to create localised content for Free Fire’s community in Malaysia.

Light the World on Fire With Ismail Izzani and Free Fire!

The renowned mobile game sees a new collaboration this month with local singer Ismail Izzani, who made his name in the industry at 17 years old with the release of his hit single “Sabar,” as part of the umbrella campaign “Free Fire Untuk Semua,” which will run until August.

This second wave of events, dubbed “Free Fire Untuk Semua Hobi” (“Free Fire For All Hobbies” in English), focuses on empowering players’ hobbies through various means, with Free Fire acting as the common factor that connects them all. Malaysian fans may expect a collaboration song and music video from Ismail Izzani, titled “Light of the World,” as part of the 5-month campaign and in conjunction with the upcoming Free Fire World Series (FFWS) 2022 Sentosa, the game’s global offline tournament.

In light of the campaign, collaborating celebrity singer Ismail Izzani said, “I’m excited to be part of the huge Free Fire Untuk Semua campaign, alongside other local celebrities. As a musician, the message of empowering different hobbies with one shared passion really speaks to me. I hope that my music can inspire others, just like how Free Fire continues to inspire communities globally, and I look forward to seeing how players and fans interact with each other in this campaign.”

The first “Light of the World” teaser drops tomorrow at 8:30PM

The song is made up of beats using Free Fire sound effects, from footsteps to the iconic safe zone alarm, as Ismail Izzani teased in his campaign announcement video. The lyrics also use the tournament’s tagline “Heroes Arise” in the chorus, that ties in with the theme of the FFWS 2022 Sentosa. Check out the teaser for the song, which will be released on Free Fire Malaysia’s official Facebook and YouTube tomorrow at 8:30 p.m.

The full song will be available on Garena Free Fire’s Spotify channel on Friday 20 May 2022.

Celebrate all hobbies together in the Adventure For All event

The Adventure For All online event, which spans from 17 May to 3 June, builds on the first iteration of the campaign, which included “All Ages,” by introducing a new segment called “All Hobbies.”

The “All Hobbies” event, like the previous event, includes collaboration content, as well as a music video quiz and a schedule of upcoming releases. Free Fire players, known as Survivors, may also earn a Blue Ace banner and Untuk Semua tokens, which can be used to spin the wheel for more more prizes, by playing a new minigame called “Guess the Hobbies.” The Anchor Waves sports car skin, as well as Untuk Semua and collaboration-themed merchandise, including a signed postcard by Ismail Izzani, are one of the notable prizes.

On top of that, local Survivors can share their hobbies on social media channels for more chances to win merchandise, which contains “All Hobbies” specific patches, featuring Free Fire’s iconic otter pet Ottero. Follow Free Fire Malaysia’s official Facebook, Instagram, and YouTube for the latest updates on the “Free Fire Untuk Semua” campaign.

Download Free Fire on the Apple iOS App or Google Play store.

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