Samsung Electronics established a design identity for the Galaxy series based on the belief that originality comes from a combination of deep thought, extensive research, time, and effort. Following this process enables the addition of new values that raise the standard for premium smartphones. This is how Samsung has been able to improve the design of Galaxy smartphones while maintaining essential values.
Read on to learn more about how Samsung refined the Galaxy S22 series’ design.
The Essence of Originality
For the Galaxy S series, Samsung has always aspired to develop a simple and flatform that harmonizes technology and design without exposing the boundary between them. With smooth, beautiful lines that resemble the curvature of sand dunes, moderation and solidity coexist in the Galaxy S series’ simplified form
Bold Geometry
The design philosophy of the Galaxy S series prioritizes capturing only the most essential elements in order to establish a distinct identity. In the case of the Galaxy S22 series, it effectively gives the smartphones a flat design with an asymmetrical front and back. The sides of the smartphones have been streamlined to make them look sleek and smooth from any angle.
In addition, the camera layout on the Galaxy S22, S22+, and S22 Ultra has been rearranged to establish a design identity for the Galaxy S series going forward. The camera on the Galaxy S22 and S22+, in particular, has been positioned so that it is equidistant from the device’s horizontal and vertical edges, providing it a more polished appearance.
A Seamless Combination
The metal camera housings and bodies of the Galaxy S22 and S22+ feature analogous colours, creating a sense of unity. The side frame’s sleek, a flat line separates it from the camera housing, providing it a clean appearance. The camera system, its waterproof structure, and the angle of the camera housing have all been redesigned and refined.
Newness Beyond Innovation
Samsung designers continuously strive to raise the bar for premium smartphones even further with innovations that enhance Galaxy devices’ unique identity. As a result, the Galaxy S22, S22+, and S22 Ultra demonstrate how Samsung has been delivering the best performance and technology while also focusing on how to make it easier for users to use and express themselves.
An Optical Illusion
The Galaxy S22 Ultra combines superior performance with a sophisticated design. Here, the scope of the Galaxy S series has been expanded by inheriting the Galaxy Note series’ simple yet sturdy design identity, which is optimized for the S Pen.
As the performance of a camera increases, it tends to become larger and protrude further from the design. Samsung optimized the camera’s design to reduce the camera’s size and prevent it sticking out on the Galaxy S22 series. With a specialized finishing method, the camera’s mirrored metal frame establishes a brand new aesthetic, giving the impression that the camera is floating above the device’s body. These features enable the camera to fit in with the rest of the body. As a result, the device does have an elegant design that does not protrude too far and includes a mirrored metal frame that reflects the device’s color depending on the angle.
A Versatile S Pen That’s a Joy To Use
The Galaxy S22 Ultra’s built-in S Pen offers a more creative and joyful mobile experience by allowing users to write and draw on the device’s expansive screen. With 70% lower latency, the new S Pen allows users to enjoy a more realistic experience that feels like putting pen to paper.
Furthermore, with Compact Mode in the Air Command menu, users can open apps more swiftly, and the Samsung Notes experience has improved. Users can easily save a link or a web page while keeping the page they were viewing open by using Samsung Notes in a pop-up or split-screen.
Expand Your World
One UI expands what users can do with the Galaxy S22 series. For example, when frequently used widgets are grouped using the Smart Widget function, widgets that users will find useful depending on the time and location will be automatically displayed. There’s a widget to notify users of upcoming events, as well as one that indicates when their Galaxy Buds’ batteries are low. Removing the need to open multiple widgets at once enables the home screen to be used more efficiently.
The camera has also been enhanced so that users may take high-quality photos and videos of distant subjects in low-light conditions. A new photo-remastering experience has been added to the gallery, which includes functions to improve the sharpness of selfies and remove moiré patterns that appear when capturing TV screens or monitors. The automated AI eraser in the photo editor intelligently detects and removes shadows and light reflectors in a more efficient manner than if users manually selected and erased items.
Furthermore, the new Samsung Wallet feature brings all digital payments, ID, and asset management in one convenient and secure place. This makes users’ lives easier by providing layers of security to protect their personal information.
Designs That Reflect Their Era
With Galaxy devices’ designs, Samsung strives to deliver an optimal mobile experience that factors in users’ unique preferences and lifestyles. Samsung allows users to use their mobile devices as they wish, supporting more enjoyable mobile experiences that put users in charge of their daily lives, thanks to designs that evolve with the times. Continuing to do so allows Samsung to add value to communities and society while also ensuring a brighter future.
Trendy Yet Classy
The Galaxy S22 series’ colors are both unique and contemporary — classic and premium, but trendy as well. Each device is available in Phantom Black, Phantom White, and Green. The Galaxy S22 and S22+ are also available in Pink Gold, while the Galaxy S22 Ultra is available in Burgundy.
The pure Phantom White complements the reflection of the metal body, projecting a message of hope and positivity, while the refined Phantom Black highlights the Galaxy S series’ premium value. Green reflects the times and appeals to a broad variety of tastes, whereas Burgundy highlights the Galaxy S22 Ultra’s premium value as well as its modern and unique feel. The Pink Gold edition has a double layer nano-coating that adds rich tone and texture, revealing a variety of colors that go beyond the limits of a standard pink.
More Customization
While the devices’ designs have been simplified and refined, the joy of choosing a smartphone cover is greater than ever. The S-View Flip Cover’s compact display features the same UX as the Galaxy Watch, offering consistent and unified usability. The Frame Cover, meanwhile, offers a choice of two backplates — one clear, one mirrored — so users can easily decorate their device to suit their taste.
The Silicone Cover with Strap features bold graphics and colors that make a strong impression whenever the smartphone is used, while the transparent Protective Standing Cover gives users a unique look with multiple kickstand designs and colors. A broad range of cover materials, such as silicon and leather, as well as trendy designs and colors, make it possible for everybody to pick a cover that suits their particular personality.
Reduce & Recycle
The Galaxy S22 series’ design identity is also reflected in its packaging. The number 22 on the package expresses the unity of the camera housing with smoothly permeating graphics, while the bold “S” hints at the smartphones’ stylish and flat design.
The packaging for the smartphones was made with 100 % recycled paper to be eco-friendly. To reduce the overall volume of the packaging, all components, including accessories and manuals, were made smaller. For these environmentally conscious efforts, Samsung is able to create packaging for the Galaxy S22 series that is % smaller in volume than the Galaxy S20.
For years, the Galaxy S series has been setting the standard for premium smartphone designs. The series’ ultimate goal is for Samsung to provide mobile experiences that continuously reflect user feedback and evolve in ways that benefit the entire world. The company will continue to develop innovative experiences that reflect our changing times, break existing boundaries, and push the boundaries of what smartphones can do in the future.
Pre-order the all-new Galaxy S22 series, at the respective links below:
- Galaxy S22 Ultra 5G: https://www.samsung.com/my/smartphones/galaxy-s22-ultra/buy/
- Galaxy S22 | S22+ 5G: https://www.samsung.com/my/smartphones/galaxy-s22/buy/