Counterpoint Research Market Pulse, a global research firm specialising in products specifically in the Technology, Media and Telecom industries revealed that vivo has emerged as the biggest smartphone brand in China market in 2021.

According to the study, vivo demonstrated a stellar performance in 2021, with its market share expanding to 22% in China’s smartphone market, as compared to 17% in 2020, representing a year-on-year growth rate of 21%.

Driven by strong offline penetration and expansive product portfolio strategy, vivo ranked second with a market share of 19% in the fourth quarter of 2021.

Zooming out from the China market, according to International Data Corporation (IDC), vivo’s global market share has expanded to 9.5%, as it registered a total shipment volume of 128.3 million units in 2021, as compared to 111.7 million units in the previous year representing a year-on-year increase of 14.8%.

Upholding the brand value of ‘Joy of Humanity’, vivo has been proactively gathering insights and analysing the underlying demands of users while focusing on innovating technologies and product to elevate their daily lives. This can be seen in the recent launches, for instance, the X70 and V23 series, which comprise the latest camera specs and upgrades that fulfill the needs of mobile photography enthusiasts.

As the competition in the smartphone market intensifies, vivo has decided to focus its sight on imaging system, industrial design, operating system, and performance and kept on pushing boundaries when it comes to Research & Development. vivo’s first self-designed V1 custom imaging chip, which took two years of development and was first equipped on the X70 series, was the materialisation of its efforts in imaging system R&D.

In addition, vivo introduced a fully upgraded OriginOS Ocean back in December 2021. It delivers a smooth user experience and helps tackle various pain points through comprehensive optimisation.

Leveraging on more than 10 R&D centres focusing on 5G development, AI, and imaging technology, vivo is dedicated to exploring more cutting-edge innovation while providing users with greater product and experience in 2022.

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