Samsung has introduced its most advanced cordless stick vacuum cleaner yet to Southeast Asia: the Bespoke AI Jet Ultra. Featuring AI-powered smart functionalities, a cutting-edge 99.999% multi-layered filtration system, and an All-in-One Clean Station that manages debris disposal automatically, this premium device redefines what consumers can expect from home cleaning technology.
But the real marvel lies deep within—where air follows a meticulously engineered path that powers the vacuum’s extraordinary performance. Delivering up to 400W of suction power, the Bespoke AI Jet Ultra is the most powerful cordless stick vacuum Samsung has ever created. And it all starts with how air moves through it.
A Six-Year Engineering Journey
Samsung’s engineers spent six years refining the internal airflow of the Bespoke AI Jet Ultra. Every component—from the intake to the motor—was reimagined to ensure smooth, uninterrupted airflow. This invisible pathway inside the vacuum determines how efficiently it removes dust, dirt, and debris in real-world usage.
Multi-Cyclone System: Precision Dust Separation
When air enters the vacuum, it’s laden with everything from fine dust to pet hair. As it moves through the vacuum’s long internal air path, it encounters a multi-cyclone system designed to spin air at extremely high speeds. This centrifugal force throws particles outward, effectively separating dust from clean air.
However, this spinning process naturally creates resistance that can slow airflow. To counteract this, Samsung introduced a 12-cyclone, 33-inlet structure that distributes airflow more evenly. With more entry points and less resistance, air continues to flow strongly—allowing for both effective dust separation and consistently powerful suction.
The Motor: A Jet Engine for the Home
After leaving the cyclone system, the air enters a motor spinning at up to 148,000 RPM. Inside, a high-speed impeller—similar to a jet turbine—drives air from the center outward, creating a vacuum pressure. If this airflow is disrupted, suction power can drop dramatically.
To keep airflow stable and strong, Samsung redesigned the motor’s internal structure. A two-row diffuser replaces the traditional one-row setup, giving air more channels to escape smoothly. This design helps maintain vacuum pressure and prevents airflow backtracking, ensuring consistent suction even under high-performance conditions.
What Does 400W Suction Look Like?
To showcase its capabilities, Samsung conducted several visual demonstrations. In one, a vacuum operated in Max mode could move a ball halfway through a tube, while Jet mode propelled the ball at such speed it stuck to the vacuum inlet. In another experiment, suction through a water tank filled it slowly on Max mode but caused an overflow in Jet mode due to the significantly stronger draw.
These experiments underscore how the 400W suction power—especially in Jet mode—translates to meaningful, real-world performance. Max mode is ideal for daily cleaning, while Jet mode offers an extra boost for more demanding tasks.
Engineering Every Detail for Peak Efficiency
From the shape of the cyclone chambers to the structure of the diffuser blades, every aspect of the Bespoke AI Jet Ultra has been crafted to help air move efficiently. The result is a vacuum that doesn’t just clean—it elevates cleaning with precision engineering and performance.
To explore more about the Samsung Bespoke AI Jet Ultra and its full list of features, visit Samsung.com.