British tech innovator Nothing has entered a strategic partnership with legendary audio brand KEF to push the boundaries of everyday listening through cutting-edge acoustic design and innovation. The collaboration combines Nothing’s bold, design-forward ethos with KEF’s 60-year legacy of high-fidelity sound engineering.
The alliance marks a major step in Nothing’s expansion into the audio space, leveraging KEF’s expertise to develop a new wave of products that blend precision audio with sleek, modern design. Both companies share a vision rooted in craftsmanship, innovation, and user-focused experiences.
“KEF is a true icon in the world of audio,” said Andrew Freshwater, Head of Smart Products Marketing at Nothing. “This partnership allows us to bring their sound mastery into our product ecosystem. We’re excited to set a new benchmark in personal audio—products that look beautiful and sound extraordinary.”
KEF also expressed enthusiasm for the collaboration. Grace Lo, President & Head of Global Marketing at KEF, said: “Great sound is timeless, but how it’s experienced should evolve. Partnering with Nothing brings our acoustic philosophy to a new generation, through devices that break design conventions and elevate everyday listening.”
With several co-developed products already in development, this partnership signals a long-term vision. For Nothing, it’s a step toward building a complete ecosystem of connected devices that integrate thoughtful design and superior performance. For KEF, it’s an opportunity to reach wider audiences while staying true to its audiophile roots.
More information about the first joint product releases will be unveiled later this year.