In honour of the World Day for Cultural Diversity, OPPO continues its global initiative “Culture in a Shot” in partnership with Discovery Channel, celebrating shared traditions and cultural stories across the world. Now in its second year, the campaign shines a spotlight on festivals, rituals, and everyday celebrations captured through OPPO’s advanced imaging technology.
Under this year’s theme, “Celebrate the Moment,” the initiative explores how culture lives and breathes in celebrations—be they grand festivals or grassroots rituals—across Italy, Kazakhstan, Brazil, Malaysia, and beyond. The series dives into how the younger generation is preserving traditions in fresh, modern ways.
A Visual Journey Through Global Celebrations
From the Venice Carnival’s ornate masks to the symbolic dishes of Kazakhstan’s Nauryz, OPPO’s campaign brings cultural moments to life with vivid photography and personal storytelling.
In Italy, the Venice Carnival merges history with fantasy, welcoming people from around the world to celebrate in colourful costumes amidst historic backdrops.
In Kazakhstan, Nauryz, the traditional New Year festival, showcases ancient rituals, communal feasts, and festive performances—all captured in vivid detail with OPPO’s imaging capabilities.
Meanwhile, in Brazil, culture takes a different form—football. A national passion and cultural mainstay, the campaign follows 19-year-old Mario Cesar Conceição Faria Júnior, whose story reflects how football brings people together and inspires generations, making everyday moments celebratory.
Culture as Community: Global Voices, Local Stories
Beyond the professional lens, OPPO empowers communities to share their own perspectives. In Malaysia, the brand’s #OPPOMalaysiaThroughTheLens initiative—supported by MOTAC and MNCU—has captured meaningful moments like the Thaipusam festival, showcasing generational traditions through user-generated content.
On a global scale, the #OPPOCulturalChallenge on TikTok invites creators to share how they celebrate their heritage in modern life. From water fights during Thailand’s Songkran Festival to traditional dances, participants are proving that culture is alive when shared, reimagined, and celebrated daily.
Celebrating Heritage, One Frame at a Time
With “Culture in a Shot,” OPPO and Discovery Channel continue to explore how traditions connect people across borders, generations, and backgrounds. The campaign highlights not only beautiful images, but also the deeper meaning behind cultural expression.
To explore more stories and join the global movement, visit the Culture in a Shot campaign page and share your own moments with #OPPOCultureChallenge and #OPPOxDiscovery.