HONOR Partners with FINAS and Tourism Malaysia to Promote Local Talent and Malaysian Stories

HONOR has signed two Memorandums of Understanding (MoUs) with the National Film Development Corporation Malaysia (FINAS) and Tourism Malaysia to support local creative talents and showcase Malaysia to international audiences through mobile imaging and cinematic storytelling.

As part of the partnerships, the upcoming HONOR Magic9 Pro Max has been named the Official Cinematic Imaging Smartphone of FINAS’ 35th Malaysia Film Festival (FFM35) and Tourism Malaysia’s Visit Malaysia 2026–2027 campaign.

Supporting Local Filmmakers and Content Creators

The collaboration with FINAS aims to create more opportunities for filmmakers, digital content creators and emerging talents to develop their skills and explore smartphone filmmaking.

Witnessed by Deputy Communications Minister Teo Nie Ching, the partnership combines FINAS’ experience in developing Malaysia’s film industry with HONOR’s AI-powered imaging technology.

Both parties will encourage the creation of films and digital content highlighting Malaysia’s stories, culture and heritage for local and international audiences.

HONOR Malaysia CEO Ethan Chen said the company hopes to empower creative communities through accessible imaging technology, skills development and opportunities to explore mobile filmmaking.

He added that the HONOR Magic9 Pro Max’s cinematic imaging capabilities could help emerging creators produce high-quality videos without relying on expensive professional equipment.

Promoting Malaysia Through Visual Storytelling

HONOR has also renewed its partnership with Tourism Malaysia in support of the Visit Malaysia 2026–2027 campaign.

Planned activities include photography competitions, workshops, art exhibitions and cultural events. These initiatives aim to encourage Malaysians to capture the country’s landscapes, heritage and cultural experiences from their own perspectives and share them with a wider audience.

Tourism Malaysia Director General Mohd Amirul Rizal Abdul Rahim said the collaboration would combine technology and visual storytelling to promote Malaysia’s attractions and cultural diversity.

The partnership supports the tourism campaign’s message, “Malaysia, Beautifully Yours”, while exploring new ways to connect with international travellers through digital content.

HONOR Magic9 Pro Max Launching on 24 November

Through these partnerships, HONOR aims to contribute to Malaysia’s creative industry while using mobile imaging technology to help local talents tell stories and promote the country.

The HONOR Magic9 Pro Max is scheduled to launch in Malaysia on 24 November 2026 at 3PM.

For more information, visit the HONOR Malaysia official website.