Company Recognized for Blending Technology and Storytelling to Create Meaningful Consumer Experiences
Samsung Electronics Co., Ltd. has been honored as the 2025 Advertiser of the Year by Spikes Asia, the most prestigious award for creativity and marketing effectiveness in the APAC region.
This marks Samsung’s second time receiving the title, with the first awarded in 2017. The recognition highlights Samsung’s commitment to delivering impactful technology solutions, pioneering creative campaigns, and fostering deeper connections with consumers.
Samsung’s Commitment to Innovation in Advertising
“We are extremely honored to receive this prestigious award. As a company rooted in openness, we reflect this ethos in both our technology and storytelling. This recognition reinforces our commitment to pushing creative boundaries and delivering marketing experiences that inspire and engage,” said Stephanie Choi, EVP & Head of Marketing, Mobile eXperience Business, Samsung Electronics.
“By blending technology and storytelling, we have worked with our amazing agency partners to bring our brand values to life in exciting ways. This award motivates us to continue crafting campaigns that leave a lasting impact.”
Award-Winning Campaigns That Drove Recognition
“Try Galaxy Fold” Campaign
Samsung’s “Try Galaxy Fold” campaign won four awards at Spikes Asia 2024, revolutionizing consumer engagement with foldable technology. By syncing two phones side by side, the campaign provided a hands-on experience of the Galaxy Z Fold’s expansive display and multitasking capabilities.
🏆 Awards Won:
✔ Gold Spike & Silver Spike – Brand Experience & Activation
✔ Silver Spike – Digital Craft
✔ Bronze Spike – Direct Marketing
This campaign reinforced the value of foldables and encouraged stronger consumer consideration for the Galaxy Z Fold series.
“Flipvertising” Campaign
Samsung’s “Flipvertising” campaign, which won Grand Prix in both Creative Data and Direct categories in 2023, empowered Gen Z consumers to take control of their own search experience. By flipping traditional advertising methods, Samsung created a more organic and interactive journey for users, solidifying the Galaxy Z Flip4 as the ultimate Gen Z smartphone.
Industry Recognition for Samsung’s Marketing Excellence
“Samsung’s ability to fuse technology with creativity is setting new benchmarks in marketing. Their campaigns have captivated audiences across APAC, demonstrating the future of advertising. We are thrilled to recognize them as the 2025 Advertiser of the Year,” said Simon Cook, CEO, LIONS and Spikes Asia.
Award Ceremony Details
The Advertiser of the Year Award will be presented to Stephanie Choi at the 2025 Spikes Asia Awards ceremony on 24 April 2025 at Swissôtel The Stamford, Singapore.