Midea Unleashes All-New Smart Home Appliance Line-up Featuring Advanced IoT Integration, Energy Efficiency, and User-Centric Designs to Ensure Sustainable Growth in 2025/2026
Midea unveiled an exciting preview of its 2025/2026 product line-up at the Genting International Convention Centre. This showcase reinforces Midea’s commitment to making smart, energy-efficient, and user-friendly home appliances accessible to all.
“Today is not just about launching new products – it’s about embracing the future of home living,” said Mark Tam, Managing Director of Midea Malaysia. “Consumer lifestyles are evolving – people are busier than ever, and they seek smarter, more efficient solutions. Midea is here to lead the next wave of change, combining affordable innovation, high-quality manufacturing, and great customer service to bring seamless smart living into every home.”
Driving Innovation in Smart, Energy-Efficient Home Appliances
The home appliance industry is evolving rapidly, with consumers placing greater emphasis on energy efficiency, smart integration, and seamless design. In response, Midea is advancing its sustainability and innovation efforts to meet these growing demands.
As electricity costs continue to rise, consumers are increasingly prioritizing energy-saving solutions. Many of Midea’s latest air-conditioners and refrigerators are Sustainable Energy Development Authority (SEDA) certified, with 34 air-conditioner and 13 refrigerator models achieving a 4-star rating or higher. The company has also seen a significant increase in the adoption of inverter air-conditioners, with energy-saving models now exceeding 40% of total sales.
Beyond energy efficiency, seamless home integration is becoming a key factor in consumer purchasing decisions. Midea’s latest range of smart home appliances aligns with emerging trends by incorporating AI-powered capabilities and sophisticated modern designs. The latest product range is equipped with RFID and Wi-Fi capabilities, allowing users to control their appliances remotely through the SmartHome APP, ensuring a more intuitive and connected home experience.
Midea’s Growth and Market Expansion
Midea continues to strengthen its position as one of Malaysia’s fastest-growing home appliance brands, driven by rising demand for energy-efficient solutions. The company’s air-conditioner segment recorded year-on-year (YoY) growth exceeding 30%, while maintaining a 20% compound annual growth rate (CAGR) over the past five years, reflecting sustained market momentum.
In 2025, Midea Malaysia has set its target on breaking RM1 billion in annual sales, projecting double-digit growth by leveraging its 1,000+ strong nationwide dealer network. This strategic expansion will ensure greater accessibility to its innovations, sustaining its rapid growth trajectory.
To solidify its leading benchmark in smart home solutions, Midea is actively expanding its network of Midea Brand Stores. Over the next two years, the company plans to upgrade over 50 stores nationwide, enhancing the overall customer experience.
Additionally, Midea is focused on creating sales terminals equipped with professional technical support, expert consultation, and comprehensive one-stop experiential services. This demonstrates the company’s unwavering commitment to excellence in customer service and its strategic role in industry development.
As part of its broader transformation, Midea is evolving into a technology-driven brand, enhancing its retail presence with a more consumer-friendly, immersive shopping experience. The company is revamping store layouts to reflect its commitment to innovation, ensuring consumers experience cutting-edge technology in an engaging, interactive environment.
The Next Wave of Smart Living
Midea is setting the stage for the next wave of smart living with its latest range of intelligent, energy-efficient home appliances. From the kitchen to the bedroom, these innovations are designed to provide Malaysian consumers with seamless, modern, and user-friendly experiences—making smart living more accessible than ever.
Centered around the SmartHome app, Midea has integrated Big Data, Artificial Intelligence (AI), Cloud Platforms, and IoT technologies to create a smart home ecosystem. This allows users to control their appliances remotely while enjoying an enhanced, connected home experience.
As Midea advances its vision for smarter, more sustainable homes, the new product line-up will be officially introduced in the coming months.
Hari Raya Promo
In celebration of the upcoming Hari Raya Aidilfitri, Midea will be rewarding customers with Touch ‘n Go rebates worth up to RM500 starting 16 March 2025.
For more details, stay tuned to Midea Malaysia’s official channels for the latest updates and promotions.