PepsiCo Shares Practical Tips & Exclusive Campaigns to Power Your Festivities
Chinese New Year in Malaysia isn’t just a celebration—it’s a 15-day marathon of reunions, open houses, and festivities. From traveling across states to hosting back-to-back gatherings under the tropical heat, the holiday demands both energy and preparation.
“The festive season transforms our daily routines into a whirlwind of activity. PepsiCo has been a proud part of Malaysian celebrations for years, supporting these moments through initiatives that celebrate togetherness,” said Aditya Ahuja, Commercial Director for PepsiCo Foods in Malaysia.
Last year, PepsiCo introduced innovative campaigns such as:
✔️ Lay’s AI Fortune-Telling Chips, designed to spark fun and meaningful family conversations.
✔️ Quaker’s “7X Auspicious, 7X Fibre” Campaign, educating families on healthier eating habits during the festivities.
“With thoughtful planning and simple strategies, it’s possible to stay energized and make the most of every moment,” Ahuja added.
Your CNY Festive Marathon Survival Guide
Start Smart with a Wholesome Breakfast
Late-night reunion dinners and indulgent snacks can leave you feeling sluggish. A high-fibre, nutritious breakfast fuels you for a full day of visiting and hosting. Quaker oats, packed with 7X more fibre, provide sustained energy while supporting wellness goals like weight management and cholesterol control.
💡 This year, Quaker is making wellness easier with the “Jom Quaker Fit” campaign, offering:
🏋️ Gym access
💆 Physiotherapy sessions
🧖♀️ Spa rewards
Simply purchase any Quaker product and sign up for rewards!
Stay Cool and Hydrated
The Malaysian heat, combined with constant house-hopping, can leave you drained. Hydration is key!
🥤 Electrolyte drinks like Gatorade help replenish fluids and keep you feeling fresh throughout the day.
Make Hosting Simple and Fun
Hosting open houses can be overwhelming, but keeping stress-free, ready-to-serve snacks and drinks makes all the difference.
🍽️ Lay’s chips are the perfect pairing with traditional treats and even serve as a fun topping for Yee Sang.
🥤 Pepsi keeps guests refreshed and conversations flowing all day long!
Exciting Festive Campaigns from PepsiCo
🎉 Joy Begins with Lay’s
Sharing Lay’s chips brings families together for fun-filled moments.
🎁 WIN! Be one of 168 lucky winners to receive an exclusive Lay’s Family Tiles Set—a stylish blend of tradition and modern design, inspired by Lay’s signature packaging and flavors.
📺 Watch the campaign video here: https://youtu.be/vVQlnPmtCQ8?feature=shared
Jom Quaker Fit Rewards (Ends June 16, 2025)
How to participate:
Purchase any Quaker product
Scan the QR code on the packaging/site/in-store display
Upload your receipt to redeem rewards like:
Spa vouchers
Fitness packages
Healthy dining promotions
Online shoppers on Quaker’s Shopee store spending RM50 or more also stand a chance to win Touch ‘n Go eWallet credits!
Celebrate with Energy & Joy!
Make this Chinese New Year memorable with PepsiCo’s exciting promotions!
Stay energized, stay refreshed, and enjoy every moment of this festive season! 🏮🐉✨