Samsung Electronics has announced the integration of Apple AirPlay with its Hospitality TVs, providing hotel guests with a seamless and secure way to connect their iOS and iPadOS devices to the in-room TVs.

With this new feature, guests can enjoy their favorite shows and movies from popular streaming services, listen to personal playlists, view photos, practice presentations, play games, and more, all on the TV in their hotel room. By scanning an on-screen QR code, guests can securely connect their iPhone or iPad to the Samsung Hospitality TV, ensuring a private and convenient experience.

Samsung guarantees that no personal information is stored or saved, and all data about paired devices is automatically erased upon guest checkout. This not only enhances the guest experience but also ensures data privacy. Hotel managers and operators can easily update their management systems to enable AirPlay, simplifying the integration process.

The integration of Apple AirPlay is part of Samsung’s broader strategy to enhance the in-room experience for hotel guests while providing powerful management tools for hotel operators. Samsung’s latest hospitality TVs include LYNK Cloud and SmartThings Pro for enhanced connectivity, seamless management, and improved guest experiences.

“Samsung is committed to building a robust and connected ecosystem that enhances convenience, usability, and overall guest experience,” said Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics. “AirPlay allows both iPhone and iPad users to easily share their favorite content on the big screen in their hotel room, making their temporary stay at a hotel feel more like home. LYNK Cloud and SmartThings Pro also give hotel management better business insights while making their operations more seamless and efficient.”

LYNK Cloud and SmartThings Pro: Enhanced Management Tools

For hotel managers and operators, LYNK Cloud offers a comprehensive cloud solution for Samsung Hospitality TVs, featuring customizable content, remote device management, and access to OTT entertainment. The in-room ordering system provides interactive services such as booking hotel services, ordering room service, and a digital concierge. LYNK Cloud allows hotel managers to personalize content and experiences for guests, creating impactful promotional content across different rooms or properties worldwide.

SmartThings Pro delivers enhanced connectivity, interoperability, and security with IoT devices throughout the hotel. Hotel IT managers can connect and control Samsung smart devices, such as Hospitality TVs, Smart Signage, air conditioning systems, and more, through an efficient dashboard. The SmartThings Pro Dashboard enhances multi-unit management and device performance monitoring, designed with scalability and developer-friendly integration in mind. It also offers customizable APIs for seamless integration with existing systems and a customizable dashboard.

For more information, please visit: Samsung Malaysia.

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