The Top 50 Kantar BrandZ Chinese Global Brand Builders 2023 study was released by Google and Kantar. realme finished in 21st place, a phenomenal 29-place rise from previous year. Despite being the list’s newest firm, realme has quickly established a global presence with keen market insights, continual product innovation, clear product positioning, and strong brand influence.
No Leap, No Launch： Leading with Technology in C Series
Against the backdrop of global economic volatility and consumer transition, the research identifies innovation, quality enhancement, and brand marketing as critical strategies for Chinese firms looking to grow worldwide. “Only focusing on affordability can reduce a brand’s competitiveness and lead to lost opportunities to win new customers.” Doreen Wang, Kantar Greater China CEO and Global Chair of Kantar BrandZ, stated, “Chinese global brands now aim to shift their image from being affordable to offering meaningful value.”
In 2023, realme Malaysia launched the C series strategy, according to their new product philosophy of “No Leap, No Launch” and pledging to offer goods that surpass consumers’ expectations. By constantly innovating and providing exceptional experiences, realme has piqued the interest of young people, resulting in the brand’s healthy and sustained growth. The success of the debut of the realme C55 and C53 in Malaysia was well worth the reward.