XOX Berhad (XOX), through its sports marketing arm, XOX Pro Sport Sdn. Bhd., and the Kuala Lumpur City Football Club (KLCFC), have formed a relationship to provide the public with XOX’s entire range of products and services. The enterprises in XOX’s ecosystem provide everything from technology to financial goods, event management, and even clothing.
The first joint items to be released are a number of co-branded cellphone plans by another XOX subsidiary, ONEXOX Sdn Bhd, which are aimed at KLCFC’s die-hard fans. Subscribers to the XOX mobile service will be able to access unique news, material, multimedia updates, and promotions, among other exciting offerings, which will be made available in phases.
Mr. Stanley Bernard, Chief Executive Officer of KLCFC, said, “The club is undergoing a makeover and is currently prioritising its commercial side. With a growing fanbase of over 200,000 individuals garnered over the years, the club plans to leverage on this advantage to ensure its business sustainability in the long run.”
“XOX will open its suite of products and services for KLCFC to collaborate and partner with, including but not exclusive to, continuous social media content, automated vending machines, merchandising, royalty programmes and fintech services,” said Mr. Ng Kok Heng, Group Chief Executive Officer of XOX.
“Being affiliated with Perak FC, and now KLCFC, XOX has expanded its reach into an urban fanbase with 100 percent fans’ growth, as well as corporate entities who are also involved with the sport,” he added.
A similar business approach is being used by XOX’s fully owned subsidiary, Perak FC, with some success, since it mirrors the company’s initial concept.
In the competitive world of telecommunications, great content is critical for marketing and client retention. XOX has long supported Malaysian sports and will now focus on generating content and increasing visibility for grassroots football.