Through its Choose Joy campaign launched exclusively for the APAC market, OPPO releases its Unforgettable Lunar New Year brand video which imparts the message of togetherness and how technology plays a key role in uniting people together, bringing about boundless joy
“With our brand proposition of ‘Inspiration Ahead’, we hope to continue empowering our consumers to be inspired through our range of innovative products and continue to ‘Choose Joy’ with us. We hope to be alongside our consumers on their journey towards leading an enriched digital lifestyle and as we ring in the Lunar New Year, we are ever ready to provide our consumers with a wider ecosystem of innovative products,” said Andy Shi, OPPO President of APAC.
Unforgettable Lunar New Year tells the story of a little kid on a quest to make the Lunar New Year celebrations memorable for the entire family. The youngster begins on a creative adventure to recall the names of his relatives in the run-up to the important event, and with the assistance of OPPO, the lovely custom of assembling around the reunion dinner table is one that is characterised by delight.
The inspiration for the short video originates from small moments in each Chinese New Year celebration that are loaded with the beauty of ethnic diversity in tradition, values, and lifestyle. Along with giving delight to the audience, the film represents the humanistic care mentality that has always been displayed via OPPO’s breakthroughs.
Alternatively, this holiday season, OPPO customers may ‘Choose Joy’ with the new OPPO Reno8 5G Sunkissed Beige colorway, which is the perfect gold colour for the Lunar festivities. Begin the Lunar New Year in style by photographing amazing moments with friends and family. Its refined artistry adorns the back cover in a light gold colour inspired by lithe, sparkly organza, providing fashion and elegance.
The Reno8 5G is driven by Dual Sony Flagship Sensors and a slew of AI-enhanced image capabilities, like Ultra Night Video and Night Portrait, that are ideal for recording happy moments over the holiday season.
OPPO’s Choose Joy sale is now taking place through January 31, 2023, for anyone wishing to acquire a new smartphone. Choose from a choice of OPPO smartphones and get up to RM 300 off with OPPO’s PWP promotions. The Watch Free is available for RM 299 (RRP RM 449), the Enco Air2 for RM 159 (RRP RM 249), and the ultra multitasking tablet, Pad Air 4GB+128GB, for RM 1,199. (RRP RM 1,299). All My OPPO Space, OPPO Brand Store, OPPO Official Online Store, and e-commerce partners are participating in the OPPO Choose Joy sale.