vivo launched a social media campaign in collaboration with the MODEL APEC charitable organisation to protect the athletic ambitions of Southeast Asian children. Vivo has developed a league of football players and celebrities to boost young empowerment in sport, with the advertising motto ‘Give Your Dreams a Shot.’ Vivo’s campaign of goodwill challenges the seemingly impossible by sharing the experiences of individuals who dared to dream. These personal experiences will instil confidence in the future generation of superstars, encouraging them to pursue their aspirations.
As the Official Smartphone of the FIFA World Cup Qatar 2022, vivo believes that the campaign will inspire young people worldwide, particularly in Malaysia. Influential individuals from Southeast Asia will take part in the motivating social media campaign. The FIFA World CupTM, as the world’s most popular athletic event, reflects the same collaboration and coming together ethos that vivo is proud of and aspires to accomplish with this campaign.
Through industry-leading smartphone technology and a shared passion for football, vivo is dedicated to connecting with FIFA’s global audience. Sport and technology both embody a relentless spirit of innovation and self-belief that propels us forward.
Behind every great athlete is an inspiring narrative that inspires future generations of dream chasers. vivo’s football heroes demonstrate that aspirations are more than just whimsical fantasies, but rather path maps to accomplishment. We are united by our capacity to push beyond our comfort zones. We endure through adversity, visualise achievement, and strive for our goals. vivo feels obligated to share these news with worldwide consumers and football fans:
Ilhan Fandi Ahmad from Singapore constantly employs new methods to improve the finer skills of his game. As a footballer motivated by his dream of playing overseas, his battles with injury and doubt haven’t deterred him from making that a reality – “Dreams are what we achieve when we believe, so have the courage to believe and you will succeed!”
Mohd Faiz Subri from Malaysia is a local professional football player who plays for Penang FC in the Malaysian Super League. At a critical moment in a game against Pahang FC, he scored a free kick goal that won him the 2016 FIFA Puskas Award. For this, he gives credit to his training long hours after team practice – “That day I realised, practicing without giving up and having faith within you can make you achieve wonders. Dreams are for everyone as long as you dare to dream big.”
Vietnamese footballer Đoàn Văn Hậu had dealt with challenging injuries his entire career. But his intense love of the game and dream of representing his country on a global stage allowed him to fight through difficult times. Hau believes that there is much to be gained in ‘trying’ not only in experience but for connection between like-minded hearts and different cultures – “Keep dreaming! Keep trying! Give it a shot!”
vivo has been a proud sponsor of FIFA since 2017 and has provided support for the development of world football through its various major international tournaments ever since. This year’s FIFA World CupTM will be especially rewarding now that we have the fans back in the stands. This collaboration with MODEL APEC means more than just a social media campaign. It’s our way of participating in the betterment of our global community. The dream of the World Cup will never be denied, and we are securing its future by encouraging today’s youth to dare to dream,” said Mike Xu, CEO of vivo Malaysia.
“We have always believed, valued, and worked to provide opportunities for children and youth to grow as we firmly believe that they’ll be the key driver to a better future. It is our honour and duty to co-host the event with vivo this time, to offer a chance for youth to play together, learn together, and make friends together. I am truly grateful to vivo for supporting the event, and I do hope to jointly create value with more enterprises with social responsibilities to create a better world together,” said Beth Guo, founder of MODEL APEC.
As the only Official Sponsor of the FIFA World Cup Qatar 2022™ in the smartphone industry, vivo stands in a unique position to connect international football fans. vivo’s message of ‘Give Your Dreams a Shot’ is a far-reaching call to action that safeguards the hope and global mindfulness of youth in Southeast Asia. Inspired by the best, vivo’s league of football stars carry with them a daring spirit of sportsmanship and innovation that stems from chasing one’s dreams.