Xiaomi recently held its corporate social responsibility (CSR) initiative in Malaysia in the spirit of giving back. Xiaomi donated 400 back-to-school kits to children from underprivileged communities in the Klang Valley in collaboration with Suriana Welfare Society (Suriana), a non-governmental organisation (NGO) that works to support and empower local communities.
The CSR initiative aims to support education and creativity through technology among children from underprivileged communities as a brand that prioritises its fans, customers, and local communities. In order to help these children learn better and be better prepared for school, Xiaomi has included a Xiaomi backpack, a pack of Xiaomi Jumbo Gel Ink Pens, and a Xiaomi LCD Writing Tablet in each kit, all of which are ideal for school-related tasks and after-school hobbies.
Mr. Nicolas Shi, Country Manager of Xiaomi Malaysia and Singapore said, “This initiative is made possible with the love and support of our Xiaomi Fans and customers in Malaysia. We stand here today as a result of our customers’ continuous love and support and look to give back what we’ve received to the deserving local communities. We thank Suriana Welfare Society for their great efforts in helping these communities in need, and are grateful to be able to contribute to their work. We look forward to more opportunities to inspire the next generation of Malaysia to be creative and learn through technology.”
The CSR initiative was launched by Xiaomi in Malaysia in the presence of 50 children from Desa Mentari, Selangor; the Joint Management Body from Desa Mentari; representatives from Suriana; and representatives from Xiaomi in Malaysia. During the session, the Xiaomi Malaysia team, with the help of Suriana, interacted with the children in the local community through an after-school activity in which they held a fun and interactive drawing and craft activity using the Xiaomi LCD Writing Tablet. Suriana will distribute the remaining back-to-school kits to children in other communities.
Suriana is dedicated to assisting and empowering local communities to improve their living conditions, raise their standard of living, eradicate poverty, and give children hope for the future. They strive to create a community free of exploitation and poverty, where children can grow and develop in a safe and secure environment, and where women and girls’ rights are protected and upheld. Suriana nurtures children and families from underprivileged backgrounds through various initiatives, including after-school learning activities, to ensure a brighter future for them.
Dr James Nayagam, the founder and chairman of Suriana Welfare Society said, “There is a dire need for child protection in Malaysia, we need to raise the national conscience level to protect our children from abuse. Our vision is for all children to grow up in a safe, stable, healthy and nurturing environment. It’s good to have global companies like Xiaomi seeing the importance of education and supporting our cause. With the contributions by Xiaomi, we hope that our children from these communities will be able to explore their creativity and learn better through technology.”
Suriana has been expanding its outreach to more communities in Selangor including Balakong and Pulau Carey in hopes to help the families and children from those communities through their programmes and initiatives. To learn more about the community outreach initiatives by Suriana Welfare Society, visit their website at https://www.suriana.org/.