Global ICT leader ZTE Corporation brought its Mobile World Congress (MWC) 2025 innovations to Malaysia at its Catalyzing Intelligent Innovation showcase, emphasizing a bold AI-first future across mobile networks, enterprise solutions, and consumer tech.
The event reinforced ZTE’s commitment to accelerating Malaysia’s digital transformation, building intelligent networks, and supporting the nation’s goals for rural connectivity and economic inclusion.
5G-A Leadership and Award-Winning Tech
At the forefront was ZTE’s Minimalist Private 5G-A Solution, which powered the 2024 Sarawak SUKMA Games and recently won the prestigious GSMA Foundry Innovation Award at the 2025 GLOMO Awards. The solution demonstrated ultra-low latency and reliability in real-world applications like:
- 4K AR live broadcasting
- Drone logistics
- Smart waterways
ZTE’s Ultra Band Radio (UBR) system, designed for energy efficiency and simplified deployment, showed how operators can cut emissions while improving network reach and performance.
Bridging the Digital Divide with Sustainable Connectivity
ZTE introduced solar-powered rural connectivity solutions like the Eco Radio and Rural Pilot, built for scalable deployment in Malaysia’s remote areas. These modular systems support the JENDELA initiative and help bridge rural coverage gaps with cost-effective, sustainable designs.
“We are deeply committed to bridging Malaysia’s digital divide,” said Steven Ge, Managing Director of ZTE Malaysia. “Through JENDELA and close cooperation with key partners, we’ve modernized over 10,000 sites nationwide.”
AI-Empowered Optical Networks and Smart Homes
The showcase revealed ZTE’s cutting-edge All-Optical Network advancements:
- AI Home Media Center
- Industry-first AI-screen-enabled FTTR
- 4K AI Soundbar
- LinkPro Wi-Fi 7 series
These products form a next-gen smart home ecosystem, supporting ultra-fast broadband and AI-driven household automation tailored for both families and SMEs.
Reimagining Network Intelligence with AIR DNA & AiCube
ZTE debuted its AIR DNA Future Network, an AI-native mobile network architecture that redefines how infrastructure learns, adapts, and self-optimizes. It was complemented by AiCube, a full-stack intelligent computing platform designed to power:
- Edge computing
- Data centers
- Smart city and industrial AI applications
— with support for DeepSeek large-model deployment.
Consumer Innovations: nubia Neo 3 and REDMAGIC Gear
ZTE also spotlighted its growing consumer tech portfolio with the launch of the nubia Neo 3 series, the official co-branded gaming smartphone for Free Fire. Features include:
- Shoulder triggers for gameplay precision
- A massive 4083mm² VC liquid cooling system
- Built-in AI assistant Demi for gaming, voice, and camera functions
This series brings esports-grade performance to a broader audience, combining ZTE’s “Born to Win” spirit with Free Fire’s “BOOYAH” ethos.
National Collaboration and Policy Engagement
ZTE welcomed collaboration with major Malaysian telcos and government bodies including Axiata, CelcomDigi, DNB, Telekom Malaysia, Maxis, YTL, and the Malaysian Communications and Multimedia Commission (MCMC).
“ZTE is proud to be a catalyst in building Malaysia’s intelligent, inclusive digital future,” said Steven Ge.
The company has filed over 93,000 global patent applications and holds 48,000 active patents, underscoring its global leadership and innovation pipeline.
Driving Malaysia’s Digital Future
The Catalyzing Intelligent Innovation showcase demonstrates ZTE’s readiness to support Malaysia’s leap into 5G-A, 6G, AI, and beyond—empowering the nation’s operators, developers, and regulators with the tools to become a regional digital powerhouse.