You didn’t think your screen was lacking—until you saw something better. Much better.
That’s how perception works. Your brain adapts to what it sees daily. Flat colors become “normal.” Washed-out blacks? Acceptable. Brightness that strains your eyes at night? Just part of using a phone.
Then one moment resets everything.
Settle for Less Than We Realise
Some experiences quietly redefine your expectations—like a first-class flight, an IMAX screening, or the profound quiet of noise-cancelling headphones.
Unfold a Samsung Galaxy Z Series device, and your perception unfolds with it.
Samsung didn’t just follow the foldable trend—it pioneered it. Since introducing foldable display technology in 2011, Samsung has spent over a decade engineering what’s now the gold standard in foldables, refining it through constant innovation.
Whether you flip it open for everyday use or unfold it for a truly immersive view, the Galaxy Z Fold6 and Z Flip6 offer a screen experience that’s consistently smooth, sharp, and surprisingly easy on the eyes.
Powered by Samsung Dynamic AMOLED 2X displays, both devices support 120Hz refresh rates for ultra-fluid scrolling. HDR10+ certification ensures vivid, true-to-life colors. Adaptive brightness fine-tunes itself in real time, from blazing sun to bedtime dimness.
Once you’ve seen it, you can’t unsee it.
Perceptual Adaptation: The Science Behind the Experience
Neuroscientists call it “perceptual adaptation”—the brain’s ability to recalibrate based on new sensory input. Your senses adjust to better visuals, richer contrast, smoother motion. And once they do, your baseline changes.
That’s why going back to a regular screen can feel “off.” Motion seems choppier. Colors look flat or overly saturated. It’s not just your imagination—your brain knows the difference.
You’ll notice it in the small things. Reading in bed without eye strain, thanks to smart dimming. Streaming videos with skin tones and shadows that look natural. Editing photos with confidence, knowing what you see is what you’ll get.
This is what true-to-life color accuracy looks like—unobtrusive, elegant, and energy-efficient. With adaptive refresh rates and power-saving display technology, both the Z Fold6 and Z Flip6 offer up to 23 hours of video playback without compromise.
Because beauty should never come at the cost of battery life.
Samsung Display: A Standard Above
Samsung’s display technology doesn’t just lead the industry—it defines it. Samsung Display is the trusted supplier for AMOLED and OLED panels found in many of the world’s top-tier smartphones.
But there’s a difference between using a Samsung screen and building a device around it.
The Galaxy Z Series does the latter, wrapping best-in-class displays within hardware engineered to enhance them. With features like the durable FlexHinge and Corning® Gorilla® Glass Victus® 2, these devices don’t just look premium—they’re built to withstand real-world use.
Samsung continues to innovate beyond foldables too. Technologies like Rollable Flex, which expands on demand, and Sensor OLED, which embeds biometric sensors directly into the display, point toward a future where screens are not only seen—but interacted with in smarter, more intuitive ways.
And while some innovations make headlines, others ensure resilience. There have even been rare, extraordinary cases where Samsung screens helped absorb shock in extreme situations—underscoring the durability woven into the brand’s DNA.
The New Visual Standard
Premium shouldn’t just be seen. It should be felt.
The Galaxy Z Series doesn’t chase gimmicks or inflate specs for show. It redefines the sensory standard for what a smartphone screen should be. Once you unfold one, “good enough” never looks the same again.
Register Your Interest Today
From now until 9 July 2025, 9:59 PM (MYT), register your interest and enjoy these exclusive offers:
- RM50 pre-order voucher for upcoming Galaxy device(s)
- Option to purchase the Samsung Registration+ voucher for RM10, and receive a voucher code worth RM210
🔗 Register now: https://www.samsung.com/my/unpacked/
Join the My AI Lifestyle Contest
Registrants are also eligible to participate in the #MyAILifestyle Contest. Here’s how:
- Comment and answer the question posted on the contest announcement on Samsung Malaysia’s official Facebook, Instagram, TikTok, or X (formerly Twitter).
- Include hashtags #GalaxyUnpacked and #MyAILifestyle in your comment.
- Follow all four official Samsung Malaysia social channels and set your account to public.
Prizes Include:
- 65” Neo QLED QN70F 4K Samsung Vision AI Smart TV
- 280W Bespoke AI Jet Lite Premium Vacuum (Pebble Grey)
- 594L Bespoke AI Refrigerator with 9” LCD AI Home (Black)
- 25KG Bespoke AI Ecobubble™ Front-load Washer
- Galaxy Tab S6 Lite
For more information, teasers, and live updates ahead of Galaxy Unpacked 2025, visit the Samsung Malaysia Newsroom.