As Malaysia’s skincare industry continues to evolve, Dr Cove Reluire has steadily built a loyal following with its doctor-formulated, halal-certified skincare — designed specifically with local skin needs and climate in mind. Rooted in dermatological science and manufactured locally, the brand blends safe synthetic ingredients with powerful natural extracts to deliver effective results with minimal complexity.
Launched in 2022, Dr Cove Reluire was founded with a clear mission: to offer practical, value-driven personal care solutions that promote skin health and everyday confidence. The brand operates on three key principles — clean formulations, ingredient transparency, and ethical integrity, including a commitment to no GMOs and no animal testing.
“As a doctor, I’ve seen firsthand how skin issues can affect someone’s confidence and wellbeing,” said Dr. Vasumathy, founder of Dr Cove Reluire. “I created Dr Cove Reluire to offer safe, proven skincare — the kind I would recommend to my own patients. Our goal is to simplify good skincare without compromising results.”
Brightening Duo: Skincare Simplified for Real Life
Among the brand’s most sought-after offerings is its Brightening Duo, formulated to address common Malaysian skin concerns such as pigmentation, dullness, and dehydration — while remaining suitable for the country’s humid climate and fast-paced routines.
Brightening Serum (30ml | RM68.00)
This lightweight, high-performance serum is formulated to support skin clarity, barrier repair, and hydration. Key ingredients include:
- Niacinamide – for brightening and anti-inflammatory support
- Sodium Hyaluronate – a deep hydrator for skin plumpness
- Kakadu Plum Extract, Licorice Root, and Fruit-derived AHAs – for antioxidant protection and gentle exfoliation
Together, these ingredients work to visibly improve skin tone, refine texture, and reduce the appearance of post-acne marks or sensitivity — making it an ideal everyday solution for dull or uneven skin.
Brightening Body Lotion (180ml | RM45.00)
Designed as a 3-in-1 daily body treatment, this lotion moisturises, soothes, and brightens skin in a single step. It features:
- Natural AHAs and biomimetic moisturisers for long-lasting hydration (up to 72 hours)
- Niacinamide, Shea Butter, Coconut Oil, and Rosehip Seed Oil to soften dry patches and promote skin barrier repair
- A formula that reduces transepidermal water loss and improves skin texture in areas prone to dullness or roughness
Over time, users can expect enhanced radiance, smoother skin tone, and deeper hydration — without heavy or greasy residue.
A Purpose-Driven Skincare Brand for Malaysia
As Dr Cove Reluire expands across Malaysia, the brand remains grounded in its core belief: effective skincare should be simple, ethical, and accessible. Every product is carefully formulated to complement the modern Malaysian lifestyle — respecting cultural preferences, climate needs, and skin health priorities.
To learn more or purchase the Brightening Serum and Brightening Body Lotion, visit:
👉 Dr Cove Reluire Official Website
👉 Shopee: Dr Cove Official Store
👉 TikTok Shop: Dr Cove on TikTok