Samsung Malaysia has officially launched its 2025 Bespoke AI range of home appliances, designed to enhance everyday living through smarter functionality, energy efficiency, and seamless connectivity. The new lineup includes the Bespoke AI Side-by-Side Refrigerator, Bespoke AI Top Load Washer, and Bespoke AI Jet Ultra Vacuum, each powered by Samsung’s SmartThings platform and secured by Samsung Knox.
Smarter Living with AI and Connectivity
Samsung’s latest AI appliances aim to simplify household routines by learning user habits and providing intuitive controls via voice and built-in touchscreens. With integrated SmartThings support, users can manage their appliances remotely, optimize energy use, and automate everyday tasks for greater convenience.
“Through the 2025 Bespoke AI lineup, we’re redefining how technology supports modern lifestyles,” said Charles Kim, President of Samsung Malaysia Electronics. “These appliances are built to work smarter, communicate seamlessly, and help consumers live more efficiently and securely.”
Bespoke AI Side-by-Side Refrigerator: Personalized Food Management
The new 594L Bespoke AI Side-by-Side Refrigerator features a 9-inch AI Home LCD screen that connects across Samsung’s ecosystem via Bixby voice control. It offers:
- Smart food tracking and recipe suggestions through SmartThings Food Management.
- Auto Open Door sensors for hands-free access.
- AI Energy Mode, which reduces power consumption by up to 10%.
- UV Deodorizer for fresher air and reduced odours.
Bespoke AI Top Load Washer: Intelligent Laundry Care
Samsung’s 13kg–21kg AI top load washers are equipped with enhanced AI features for efficient, quiet, and fabric-safe washing. Highlights include:
- AI Wash, which adjusts water levels, agitation, and timing based on load type.
- AI Energy Mode, cutting power usage by up to 20%.
- AI Vibration Reduction Technology Plus (VRT+™) for quieter operation.
- Ecobubble™ technology that improves cleaning performance while using less energy and water.
SmartThings integration allows users to monitor laundry remotely, and the Digital Inverter Motor comes with a 20-year warranty for long-term reliability.
Bespoke AI Jet Ultra: Samsung’s Most Powerful Stick Vacuum
The Bespoke AI Jet Ultra delivers up to 400W of suction and up to 100 minutes of runtime per charge. Built with a HexaJet Motor, it features:
- AI Cleaning Mode 2.0, which auto-adjusts suction based on surface and conditions.
- Multi-layered HEPA Filtration, capturing 99.999% of fine dust.
- Smart LCD display for real-time battery, alerts, and connectivity status.
- SmartThings compatibility for remote performance tracking.
Advanced Security with Samsung Knox
For the first time, Samsung Knox and Knox Vault are integrated into home appliances, offering multi-layered data protection, including Post-Quantum Cryptography (PQC). The appliances also support SmartThings Home Care, an AI-driven maintenance tool that alerts users to issues and allows for remote diagnostics by support teams.
Samsung’s 2025 Bespoke AI range represents the company’s most intelligent and secure home lineup yet, promising personalized convenience and better connected living for Malaysian households.
For more information, visit:
Samsung Bespoke AI Home Appliances