Malaysian micro, small and medium enterprises (MSMEs), brands, and affiliate creators saw a significant surge in performance on TikTok Shop during this year’s Raikan Raya 2025 campaign, with sales more than doubling compared to non-campaign periods.
Driving this success was the platform’s growing ecosystem of over 3 million affiliate creators and 1.7 million local sellers, creating a diverse and dynamic environment that fuelled massive consumer engagement. The average order volume per customer more than doubled, while year-over-year (YoY) sales for brands on TikTok Shop Mall outpaced platform-wide growth by 1.2x.
Top-performing categories included Muslim Fashion, Beauty & Personal Care, and Food & Beverages—highlighting the importance of cultural relevance and seasonal demand in shaping consumer behaviour.
TikTok Shop’s Strategic Growth in Malaysia
Nur Azre Abdul Aziz, TikTok Shop Malaysia’s Director of Strategic Partnerships, attributed this momentum to the combined power of community support, strong public-private collaboration, and growing digital purchasing power. “TikTok Shop remains committed to helping more Malaysians build sustainable livelihoods through e-commerce,” she said.
Recognising Excellence at Raikan Raya 2025 Awards
The platform honoured standout contributors during the Raikan Raya 2025 Awards Night, including:
- Top Creator: Anas Zahrin
- Top Livestream: Khairul Aming
- Top Fashion Seller: Bulan Bintang
- Top Beauty & Personal Care Seller: Skintific Malaysia
- Top Electronics Seller: GOOJODOQ Malaysia
- Top Lifestyle Seller: ELGINI Malaysia
- Top Health Seller: LadyBossRafa
- Top Daily Essentials Seller: Nur Food
Commenting on Bulan Bintang’s win, founder Azzim Zahid Azmi said: “TikTok Shop has empowered us to go beyond traditional retail. It’s more than a sales platform—it’s where commerce, culture, and storytelling converge in real time.”
Join the E-Commerce Movement
Aspiring entrepreneurs, MSMEs, and local brands looking to harness the power of TikTok Shop can register via the TikTok Shop Seller Center and access beginner-friendly training through the TikTok Shop Academy.
With its unique mix of social commerce and cultural relevance, TikTok Shop continues to reshape how Malaysians shop, sell, and grow online.