realme has unveiled its three-year strategic plan at MWC 2025, targeting a doubled global user base while achieving success in the mid-to-high-end market. Making its grand debut at MWC, realme has also teased upcoming IP collaborations.
Ambitious Goal: Doubling Global User Base in Three Years
realme will accelerate its market advancement starting in 2025, aiming to double its global user base and establish a strong presence in the mid-to-high-end market within the next three years. To achieve this strategic vision, the company has outlined a comprehensive roadmap centered on product planning, brand enhancement, and technological innovations.
At MWC 2025, realme has unveiled the global positioning of its three signature product lineups, each aimed at creating extraordinary tech experiences that exceed the expectations of young users worldwide:
- GT Series – “Next-Level Performance Flagship with AI”: Delivers peak performance, exceptional gaming experience, cutting-edge AI technology, and ultra-clear imaging.
- Number Series – “Midrange Performance Benchmark”: Seamlessly combines powerful performance, outstanding imaging capabilities, and impressive design for everyday use and gaming.
- C Series – “Better Tech for Youth”: Focuses on ultra-smooth and durable experiences unmatched in its price segment.
Leading the AI Trend: NEXT AI Initiative
Reaffirming its role as an AI popularizer, realme will continue to lead AI integration in smartphones, elevating mobile AI capabilities and inspiring the next generation to explore limitless possibilities with AI. Through its NEXT AI initiative, realme is committed to providing advanced, accessible, and user-friendly technologies in:
- AI Imaging
- AI Efficiency
- AI Gaming
Over the next three years, realme plans to deliver 100 million AI smartphones globally. The brand also promises to provide the segment’s leading chipset experience and massive battery capacity across all product lines, including the GT Series, Number Series, and C Series.
Understanding Young Users Better: Thrilling Gaming Partnerships and IP Collaborations
Starting in 2025, realme is committed to becoming a tech brand that leads in performance, stands out in design, and deeply understands young users.
Gaming Industry Partnerships
realme is thrilled to announce partnerships with major mobile gaming companies, pioneering a new era of gaming in 2025. The brand aims to empower young gamers to be authentic and fearless warriors by collaborating with legendary titles such as:
- Mobile Legends: Bang Bang (MLBB)
- Free Fire
- Honor of Kings (HOK)
These epic partnerships will include:
- Electrifying event collaborations
- IP co-branding opportunities
- Innovative technical integrations
- Exclusive product customizations
As a performance benchmark driver, realme will focus on three core areas of gaming innovation:
- Delivering exceptional visuals with high frame rates
- Ensuring seamless connectivity with ultra-low latency
- Crafting immersive, user-centric gaming experiences
Upcoming Cross-Industry Collaborations with Iconic IPs
Beyond gaming, realme is set to announce highly-anticipated collaborations with leading entertainment and luxury IPs. In 2025, the company will launch two exclusive limited-edition products, embodying the spirit and creativity of these partnerships while setting new industry standards.
Stay tuned for more updates as realme continues to redefine the smartphone experience for young users worldwide.