AEON Bank (M) Berhad and the Malaysia Esports Federation (MESF) have officially joined forces to elevate Malaysia’s esports landscape through a Memorandum of Understanding (MoU). The agreement, signed at Pavilion Bukit Jalil’s Exhibition Centre, also includes strategic collaborations with Takaful Malaysia (Syarikat Takaful Malaysia Am Berhad) and Retromania.
The MoU was signed by:
✔ Tsutomu Kamagata, Deputy CEO & Chief Corporate Management Officer, AEON Bank
✔ YBrs. Naim Al-Amin, President, MESF
✔ Hazruddin Hassan, Chief Marketing Officer, Takaful Malaysia
✔ Retromania Representative
The signing was witnessed by key figures in the esports and sports industries, including YBrs. Suhaidi Alias, Sports Commissioner Malaysia, and YBrs. Ahmed Faris Amir, CEO of Esports Integrated (ESI).
A Milestone for Malaysian Esports
The signing coincided with the launch of Piala Esports Malaysia, marking a new chapter in the country’s competitive gaming scene. In line with its commitment to integrity and fair play, MESF also pledged full compliance with the Anti-Doping Agency Malaysia (ADAMAS) Code and the World Anti-Doping Agency (WADA) Code.
As Malaysia’s official governing body for esports, MESF plays a vital role in shaping the industry, nurturing talent, and ensuring Malaysia remains competitive on the global esports stage. Affiliated with the International Esports Federation (IESF) and Asian Electronic Sports Federation (AESF), MESF continues to work closely with the Ministry of Youth and Sports Malaysia to elevate esports as both a professional sport and a viable career path.
Esports: Beyond Gaming, Towards a Thriving Industry
Esports is no longer just about gaming—it’s a multi-billion-dollar industry offering professional and semi-professional players the opportunity to compete in structured tournaments and earn significant prize money. Through this MoU, AEON Bank and MESF are committed to fostering a sustainable and dynamic esports ecosystem in Malaysia.
Key Areas of Collaboration Between AEON Bank & MESF
As the official digital banking partner of MESF, AEON Bank will introduce several initiatives, including:
🔹 Seamless Digital Banking for Esports Players – MESF members and players can easily onboard to the AEON Bank app, gaining access to a full suite of Shariah-compliant banking services.
🔹 Commercial Partnerships – MESF will become a client of AEON Bank Biz, fostering strategic collaborations.
🔹 Secure Tournament Prize Payouts – AEON Bank’s Shariah-compliant banking solutions will facilitate fund management and tournament prize disbursement.
🔹 Exclusive MESF x AEON Bank Rewards – Special referral programs, co-branded debit cards, and exclusive merchandise.
🔹 Cross-Promotion of Esports & Banking – Integrating MESF activities into AEON Bank’s campaigns, platforms, and vice versa.
🔹 Branding Collaborations for Major Tournaments – Joint branding efforts for major upcoming events such as:
✔ SEA Games 2025 (Bangkok)
✔ Asian Youth Games 2025 (Bahrain)
✔ Asian Games 2026 (Aichi & Nagoya, Japan)
✔ Olympic Esports 2027 (Riyadh)
✔ SEA Games 2027 (Malaysia)
Shaping the Future of Esports in Malaysia
AEON Bank and MESF remain committed to empowering young esports talents, ensuring they have access to the right financial tools and industry opportunities. Together, they aim to make esports a key driver of youth engagement, career development, and economic growth in Malaysia’s digital era.