LG Electronics Malaysia has announced the renewal of its brand ambassador partnership with Malaysian badminton star Lee Zii Jia, reaffirming its commitment to excellence and innovation in the region.
The extended collaboration, which first began in 2022, aligns with LG’s vision of enhancing consumers’ lives through cutting-edge technology. The renewal follows Lee’s recent success in securing a bronze medal at the Paris Olympics, further cementing his reputation as one of the world’s top badminton players.
“Lee Zii Jia embodies the principles of excellence, precision, and continuous improvement that define LG’s approach to innovation,” said Justin Choi, Managing Director of LG Electronics Malaysia. “His dedication to perfecting his craft mirrors our commitment to developing Smart Life Solutions that seamlessly integrate technology into everyday life. We are excited to continue this partnership and inspire Malaysians to embrace smarter, more connected living.”
A Champion On and Off the Court
Lee Zii Jia, known for his explosive playing style and technical precision, has an impressive track record. He won gold in the men’s singles at the 2019 Southeast Asian Games, claimed his first BWF Super 1000 title at the 2021 All England Open, and became the Asian men’s singles champion at the Badminton Asia Championships in 2022. His recent Olympic bronze adds another milestone to his decorated career.
Expressing his enthusiasm for the renewed partnership, Lee highlighted the synergy between his approach to the sport and LG’s brand philosophy.
“LG’s vision of enhancing life through technology resonates deeply with my journey in badminton. Just as I continuously innovate my techniques and strategies, LG pushes boundaries to improve everyday life through advanced technology. I’m honored to continue representing a brand that blends innovation with genuine care for people’s well-being,” said Lee.
Innovation and Smart Living
The partnership renewal comes as LG continues to lead the development of Smart Life Solutions, incorporating AI-powered technologies to create more intuitive and efficient homes. Lee’s dynamic presence and dedication to excellence complement LG’s mission of seamlessly integrating innovation into daily life.
As part of the extended collaboration, Lee Zii Jia will participate in marketing campaigns and consumer engagement activities, demonstrating how LG’s smart solutions can transform everyday experiences.
For more information on LG Malaysia and the Life’s Good campaign, visit LG Malaysia’s official website or follow LG Malaysia on Facebook.