OPPO has proudly announced 17-year-old Spanish football sensation, Lamine Yamal, as its newest global brand ambassador. This partnership marks a pivotal step in OPPO’s “Make Your Moment” brand refresh, as Yamal joins forces with the company to inspire young people worldwide to seize opportunities, pursue their passions, and create extraordinary futures.
Billy Zhang, President of Overseas Marketing, Sales, and Services at OPPO, praised Yamal:
“Lamine is not just a gifted footballer but an inspiring young man driven by an incredible passion for the game. He embodies the spirit of living in the moment and focusing on what matters most, a message that resonates with countless young people globally.”
Yamal and OPPO: A Shared Philosophy
Since his breakthrough on the global stage in 2023, Lamine Yamal has impressed fans not only with his on-field talent but also with his humility and dedication. Despite a demanding career, Yamal continues to prioritize personal growth and remains committed to his education. Reflecting on his journey, Yamal says, “The best way to handle everything is to stay focused on the work at hand and live in the present.”
This disciplined mindset aligns perfectly with OPPO’s “Make Your Moment” philosophy. Following his recent recovery from injury, Yamal demonstrated resilience and preparation, a testament to his character and values. These traits make him an ideal ambassador for OPPO as the brand seeks to inspire young people to embrace their individuality and live authentically.
Celebrating Football and Technology
OPPO’s collaboration with Yamal continues the brand’s longstanding connection with the world of sports, including its partnership with the UEFA Champions League. By combining cutting-edge AI and imaging technologies with the excitement of sports, OPPO is redefining fan experiences globally. Yamal’s ambassadorship bridges the energy of football and OPPO’s technological innovation, resonating with younger generations.
Giving Back to the Football Community
Yamal’s passion for football extends beyond the pitch. His iconic “304” hand gesture, a tribute to his hometown of Rocafonda, reflects his strong roots and serves as an inspiration for aspiring players. As OPPO’s global brand ambassador, Yamal will take part in football-related community initiatives to promote the “Make Your Moment” spirit.
These initiatives will include:
- Supporting grassroots football programs.
- Upgrading facilities in underprivileged areas.
- Encouraging young people to submit creative ideas for charity projects to bring innovation to football philanthropy.
Additionally, Yamal’s stunning images will feature on OPPO’s AI Studio platform, offering fans a unique opportunity to “team up” with the football star and experience the game’s excitement.
OPPO’s Global Success and Brand Evolution
The announcement of Yamal as a global ambassador coincides with OPPO’s expansion under its refreshed “Make Your Moment” slogan. Operating in over 70 countries and regions, with 300,000+ retail spaces worldwide, OPPO continues to lead innovation in the smartphone market. Products like the Find X8 series have received widespread acclaim for their exceptional camera technology, gaming capabilities, and battery performance.
Through its partnership with Lamine Yamal, OPPO strengthens its synergy between technology and sports, reaffirming its commitment to empowering young people to shine in their unique ways and seize every moment.