Global technology leader HONOR has firmly established itself as a top-three player in Malaysia’s high-end smartphone market since 2023. Its flagship HONOR Magic Series, priced above RM4,000, continues to rival industry heavyweights from top brands.
HONOR Malaysia Country Director, Justin Li, highlighted the brand’s strategic focus:
“Unlike other Chinese smartphone brands, HONOR prioritizes mid-to-high-end models, with 70% of our sales originating from this segment. This success is driven by innovative technology, a strong brand identity, and a focus on delivering high-end devices.”
Record-Breaking Success for HONOR Magic V3
The recently launched HONOR Magic V3 has become Malaysia’s most popular foldable smartphone of the year, achieving a 104% increase in sales within its first month compared to its predecessor, the HONOR Magic V2. Its popularity stems from significant advancements in performance and hardware, along with its slim and lightweight design.
Meanwhile, the HONOR Magic6 Pro captured nearly 18% market share in the RM4,000–RM5,000 price range between March and July 2024. Building on this momentum, HONOR plans to launch the HONOR Magic7 Pro in early 2025, aiming to further elevate its market position.
Drawing Users from Rival Brands
HONOR’s growth in the flagship market is also fueled by its ability to attract users from competitors.
“Industry analysis shows many top brands users are transitioning to HONOR Magic Series smartphones for their advanced AI features and exceptional innovation,” shared Justin Li. The HONOR Magic6 Pro and HONOR Magic V2 have both seen a rise in adoption among users from rival brands.
Setting New Standards with Innovation
HONOR continues to lead the smartphone industry with a diverse portfolio that caters to varied consumer needs. The HONOR Magic V3, known as the world’s thinnest and lightest AI foldable smartphone at just 4.35mm thick, defies the perception of bulky foldable devices while delivering exceptional performance and battery life.
HONOR’s Magic bar phones are equally impressive, featuring:
- Advanced AI capabilities like AI Magic Portal, AI Note, and AI Translation
- Enhanced camera systems
- Eye-care technology for improved user comfort
HONOR’s groundbreaking application of silicon-carbon battery technology has also set a new benchmark, significantly boosting battery energy density and influencing industry standards.
Looking Ahead
HONOR’s commitment to innovation and exceptional user experiences positions it as a dominant player in Malaysia’s high-end smartphone market.
For more updates, visit HONOR Malaysia’s official website or their official Facebook page.