Samsung Electronics is bringing back the vibrant energy of the early 2000s with its Y2K 4eva collection, a nostalgic line of mobile accessories exclusively designed for the Galaxy Z Flip6 and Galaxy Buds3 series. Featuring bold aesthetics and special collaborations with Paul Frank and MILO, the collection celebrates individuality and retro style, inspiring Millennials and Gen Zs to embrace the Y2K trend with a modern twist.
A Nostalgic Comeback
The Y2K 4eva collection captures the essence of early 2000s culture, from the playful charm of dial-up connections to the joy of thrifting and digital retrofuturism. Millennials and Gen Zs are adding a modern touch to Y2K aesthetics, making them a unique blend of nostalgia and personal expression.
Iconic Collaborations and Designs
Samsung’s Y2K 4eva collection isn’t just accessories—it’s a time capsule that takes us back to carefree days while aligning with current trends.
Paul Frank
In collaboration with Paul Frank, the collection features Galaxy Z Flip6 cases, sticker sheets, and Griptoks adorned with Julius the Monkey and other beloved characters. The whimsical designs highlight fun, inclusivity, and individuality, aligning perfectly with today’s playful yet fashion-forward styles.
MILO
Samsung has partnered with MILO, offering a Galaxy Z Flip6 case inspired by the iconic cocoa malt beverage. Designed to evoke childhood memories of recess and sports days, the case features the classic MILO tin, connecting generations with its timeless charm.
Samsung Originals
The collection also includes Samsung original designs, with Y2K-themed phone cases, animated wallpapers, Buds cases, Griptoks, and sticker sheets. These designs combine bold disco motifs and a nostalgic back-to-school vibe that resonates with fans of retro culture.
Statement from Samsung and Partners
“Our Y2K 4eva collection empowers fans to explore styles that reflect their unique personalities while celebrating retro aesthetics,” said ChonHong Ng, VP of Regional Marketing, Samsung Electronics Southeast Asia and Oceania. Collaborators Paul Frank and MILO echoed similar sentiments, expressing excitement about reimagining their iconic identities in this exclusive collection.
Where to Experience Y2K 4eva
- Samsung Live Space Workshops
From 30 November to 15 December 2024, Samsung will host Live Space workshops to explore Galaxy AI features. Eligible participants will receive a gift pack to kickstart their journey. Visit the Samsung Live Space page for dates and venues. - Exclusive Purchase Offers
From 23 November to 31 December 2024, customers who purchase a Galaxy Z Flip6 at selected Samsung Experience Stores (The Exchange TRX, Pavilion Bukit Bintang, The Gardens) will receive a free Galaxy Z Flip6 case. Customers buying the Galaxy Buds3 or Buds3 Pro at these locations will also receive a complimentary Buds case. - Samsung Members Y2K Challenge
Participate in the Y2K 4eva Crossword Puzzle Challenge from 25 November to 13 December 2024 for a chance to win exclusive Y2K accessories and wallpapers. The first 25 participants with correct answers will receive a Galaxy Z Flip6 case from the Y2K 4eva series.
Rediscover Retro, Redefined
Samsung’s Y2K 4eva collection invites fans to relive their best memories while celebrating individuality through playful, nostalgic designs. Whether you’re a fan of Paul Frank, grew up loving MILO, or are excited about the bold aesthetic of Samsung’s original designs, this collection offers something for everyone.
Rediscover the joy of Y2K—modernized for today. Visit Samsung’s official site for more information.