Infinix continues to solidify its presence in Southeast Asia’s competitive smartphone industry. According to the latest Canalys data, Transsion, Infinix’s parent company, now holds the top three position in Southeast Asia with a commanding 16% market share, shipping an impressive 4 million units in Q3 2024. This achievement underscores the brand’s growing influence in the region, especially in Malaysia.
Infinix Rises to Top 4 in Malaysia
Malaysia has emerged as a key growth market for Infinix, with the brand achieving a 97% annual growth rate and securing the Top 4 smartphone vendor spot for Q3 2024. Key contributors to this success include the NOTE 40 series and ZERO 40 5G, offering advanced features such as powerful processors, high-quality cameras, and immersive displays—all at an affordable price point.
Tommy Xiong, Country Manager of Infinix Malaysia, shared:
“Our growth in Malaysia reflects our commitment to delivering high-quality devices that balance innovation and affordability. We are excited to build on this momentum as we continue to meet the needs of the Malaysian market.”
Gaming-Centric Devices Gain Momentum
In Malaysia’s thriving technology and gaming ecosystem, Infinix has gained significant traction with devices such as the Infinix GT 20 PRO and HOT 50 5G. Designed for high performance and smooth visuals, these smartphones cater to gamers and tech enthusiasts seeking cutting-edge technology at competitive prices.
Collaborations with popular gaming platforms such as PUBG Mobile, Mobile Legends: Bang Bang, and Honor of Kings have further strengthened Infinix’s connection with Malaysia’s gaming community. The brand continues to cater to diverse user needs, whether for gaming, vlogging, or daily use.
Regional Success Amidst Fierce Competition
Southeast Asia’s smartphone market experienced 15% year-on-year growth in Q3 2024, shipping 25 million units. Amid intense pricing battles, Transsion has stood out by providing value-driven alternatives in the entry-level and mid-range segments.
Infinix’s strategic focus on user-centric innovation and affordability has enabled the brand to maintain steady growth, even as competitors face challenges with shrinking margins.
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