HMD Global has announced a strategic partnership with FC Barcelona, expanding its reach across multiple sports. This partnership aims to boost brand visibility while enhancing fan engagement, solidifying HMD’s presence across key venues and digital platforms.
Additionally, HMD is set to launch two highly anticipated devices in Malaysia—the HMD Skyline and HMD Barbie™ Phone—both set to debut on 25 October 2024, offering innovative features, nostalgic charm, and cutting-edge technology to Malaysian consumers. Also, HMD teased the upcoming HMD Fusion Series, a customizable smartphone line.
HMD Global Partners with FC Barcelona
HMD Global has officially partnered with FC Barcelona as its Global Partner and Official Mobile Phone Partner. The three-year deal covers FC Barcelona’s multiple sports teams, including basketball, futsal, handball, and roller hockey. This partnership enhances brand visibility at the Olympic Stadium and later at Spotify Camp Nou, alongside FC Barcelona’s vast digital platforms, reaching 468 million people worldwide.
Lars Silberbauer, HMD’s Global CMO, highlighted the synergy between the two brands, stating: “FC Barcelona has always been a symbol of creativity and innovation, and we share the same mindset. We’re excited to work together to bring fans closer to the game and provide a richer, connected experience through our technology.”
HMD Skyline: Reaching New Heights in 5G
Launching at RM1,999, the HMD Skyline is HMD’s first 5G smartphone. It features an impressive 108MP triple rear camera and a 50MP front camera with advanced AI features, including gesture-based selfie activation and eye-tracking technology. The device also promotes digital well-being through its Detox Mode and offers up to 48 hours of battery life with Qi2 magnetic charging.
HMD Barbie™ Phone: Nostalgia Meets Glamour
The HMD Barbie™ Phone, priced at RM599, brings retro charm to modern technology. This chic pink flip phone comes with a mirror for on-the-go touch-ups and features replaceable covers inspired by the 1992 Totally Hair Barbie™ doll. It also includes Barbie-themed charms and vintage accessories. With its fun, Y2K-style camera and bespoke user interface, this phone is designed to be a stylish yet functional accessory.
The Future of Customization: HMD Fusion Series
The upcoming HMD Fusion Series promises a fully customizable smartphone experience. Users can revamp, repair, and restyle their devices with Smart Outfits, featuring accessories like ring lights, wireless charging, and gaming enhancements. Launching soon in Malaysia, the Fusion Series is set to revolutionize the mobile experience, offering flexibility and personalization like never before.
Pricing and Availability
The HMD Skyline and HMD Barbie™ Phone will be available starting 25 October 2024 through Zitron Fulfilment Sdn Bhd and other authorized dealers.
| Product | RRP | Availability |
|---|---|---|
| HMD Skyline (Black) 8GB + 256GB | RM1,999 | Available from 25 October 2024 |
| HMD Barbie™ Phone (Pink) 64MB + 128MB | RM599 | Available from 25 October 2024 |
For more updates, visit www.hmd.com and experience the future of smartphones!