Samsung Electronics Co., Ltd., a Worldwide Olympic and Paralympic Partner, is set to celebrate the official start of the Olympic Games Paris 2024 by welcoming visitors and fans to the new Olympic™ rendezvous @ Samsung | Square Marigny pop-up experience. Located in the heart of the City of Light, this latest and largest Samsung experience, designed by award-winning architect Jean Nouvel, will open its doors on July 27, offering a unique blend of immersive experiences and hands-on demonstrations of the latest Samsung Galaxy innovations.
Stephanie Choi, EVP & Head of Marketing of the Mobile eXperience Business at Samsung Electronics, stated, “We are proud to collaborate with Paris 2024 to deliver on its promise to be a ‘Games Wide Open.’ This motto holds an even deeper meaning as we are now able to come back together and connect in person at the Olympic Games after past challenging Games. Through this new Olympic rendezvous @ Samsung | Square Marigny pop-up experience, Samsung is honored to open up new perspectives and possibilities for athletes and fans in Paris and around the world – for what will be a truly unifying and powerful celebration of sport and the human spirit.”
An Immersive Olympic Experience
Visitors entering the Olympic™ rendezvous @ Samsung | Square Marigny will embark on a visual journey through Samsung’s Olympic heritage, showcasing the brand’s journey as a Worldwide Olympic and Paralympic Partner. The exhibit will feature every Olympic Edition phone to date, including the Galaxy Z Flip6 Olympic Edition for Paris 2024, and a display of Olympic Torches dating back to Athens 2004.
At the heart of the experience is the Openness Monument, a spherical screen resembling planet Earth. This centerpiece will display hero footage of skateboarding, breaking, and surfing – three of the Games’ newest sports – and Samsung’s central message for Paris 2024, “Open always wins.” The spherical screen will be viewable from every angle, ensuring an engaging experience for all visitors.
Cutting-Edge Technology and Interactive Features
Guests will have the opportunity to explore Samsung’s latest mobile innovations, including the Galaxy Z Fold6 and Z Flip6, experiencing firsthand the fan-favorite features that assist with everything from seamless Paris travel plans to capturing the perfect shot. Samsung’s Galaxy AI technology will be prominently featured, offering new ways to create and communicate.
Additionally, visitors can participate in the celebrated Olympic tradition of pin trading through Samsung’s exclusive Olympic Pin promotion. By taking part in the Galaxy AI experience or purchasing any Galaxy family products, visitors will receive a Samsung Paris 2024 Olympic Pin.
A bespoke foldable wall, created from 171 reused Galaxy Z Fold5 devices, will also be on display, showcasing breaking, skateboarding, and surfing videos. The dynamic screen will pulsate using kinetic production techniques, providing a captivating visual experience.
Special Events and Extended Engagement
The Olympic™ rendezvous @ Samsung | Square Marigny will host a series of special events throughout the summer, offering fans and visitors numerous opportunities to immerse themselves in the Olympic and Paralympic spirit. The pop-up will be open daily from 10am-10pm, from July 27 – August 11 for the Olympic Games and August 29 – September 8 for the Paralympic Games.
Enhancing the Olympic and Paralympic Experience with Galaxy
Samsung’s initiatives during the Games include:
- Streaming the Paris 2024 Opening Ceremony and sailing competitions via Galaxy S24 Ultra smartphones’ 5G connectivity, bringing fans closer to the action.
- Elevating athletes’ experience with the Galaxy Z Flip6 Olympic Edition, powered by Galaxy AI, distributed to nearly 17,000 Olympic and Paralympic athletes.
- Enabling athletes to take and share Victory Selfies directly from the podium using the Galaxy Z Flip6 Olympic Edition, marking another Olympic Games first.
Additionally, Samsung has opened the Olympic™ rendezvous @ Samsung | Village Plaza on July 18 to support athletes and help them make the most of their Olympic experience with Galaxy AI. The company will also provide 11 universal Charging Stations at key Olympic and Paralympic Games venues.
For more information, please visit: Samsung Newsroom
Learn more about Samsung’s “Open always wins” campaign on YouTube.