HUAWEI teamed up with IACT College, Malaysia’s award-winning creative communication college and part of the BAC Education Group, to organize an immersive field trip for photography students. This partnership highlighted the powerful combination of HUAWEI’s cutting-edge technology and IACT’s educational excellence.
Starting with Innovation at HUAWEI Headquarters
The field trip kicked off at HUAWEI’s headquarters, where students were introduced to the latest advancements in photography technology. Following this, they visited various iconic locations in Klang Valley, practicing their photography skills with HUAWEI’s latest Pura 70 series.
The HUAWEI X IACT College Photography Experience
IACT College students, enrolled in programs like Diploma in Mass Communication, Diploma in Graphic Design, Diploma in Broadcasting and Film, and BA (Hons) Advertising and Design (University of Sunderland 3+0), embarked on a creative journey equipped with the HUAWEI Pura 70 series. This experience allowed them to capture stunning photographs, demonstrating both their creative abilities and the power of mobile photography. These photos are contenders for the HUAWEI XMAGE Awards 2024 campaign, and their work can be viewed through the provided link.
“We are delighted to witness the incredible talent and creativity exhibited by IACT College students using the HUAWEI Pura 70 series. At Huawei, we believe in the power of technology to inspire and empower the next generation of creatives. The stunning photographs captured by these students exemplify the potential of combining cutting-edge technology with artistic vision,” said Mr. Victor Xu Jin Long, Country Director of Huawei Malaysia Consumer Business Group (BG).
Blending Creativity and Technology
HUAWEI aims to empower young creatives by merging technology with art. The HUAWEI Pura 70 series, with its Ultra Lighting Camera system and HUAWEI XD Motion Engine, allows students to capture high-speed moments effortlessly. The Pura 70 Ultra model stands out with its Ultra Lighting Pop-out Camera, featuring a one-inch image sensor and F2.1 aperture SuperMacro Telephoto Camera for exceptional image quality.
Ain’Syafiqah Rosdi, a Lecturer at the School of Digital Media and Production, IACT College, stated, “Collaborating with Huawei has provided our students with an invaluable opportunity to explore and expand their creative potential. The advanced features of the HUAWEI Pura 70 series have enabled our students to capture moments with remarkable clarity and detail, showcasing their talents in the best possible light. We are proud of their achievements and excited to see their work recognized on such a prestigious platform.”
Highlighting the HUAWEI XMAGE Awards 2024 Campaign
This initiative also served to promote the HUAWEI XMAGE Awards 2024 campaign – The Powerful Moments. The campaign aims to strengthen HUAWEI’s presence in the media and encourage participants to showcase impactful photographic moments, with winners eligible for prizes up to 100 USD. New awards, such as “Best of Pura Series” and “Best of Mate Series,” encourage artists to explore diverse themes using HUAWEI’s flagship imaging technology. Winners may also see their work featured on global advertising platforms and HUAWEI Pay transit cards.