Play For Dream Technology, a leading spatial entertainment technology company founded in Shanghai, today announced its market entry into the Asia-Pacific region with the establishment of its marketing headquarters in Singapore. Marking this milestone, Play For Dream Technology also launched the world’s first Android-based spatial computer, Play For Dream MR.
Revolutionizing Spatial Entertainment
Play For Dream MR is a mixed reality (MR) headset that sets a new standard in spatial entertainment. Featuring industry-leading specifications, a powerful self-developed algorithm architecture, and an integrated design aesthetic, it creates a seamless fusion of digital and real worlds. This allows users to enjoy astonishing MR gaming, stunning 3D spatial videography, and photography. Developed in close collaboration with IMAX and DTS, Play For Dream MR delivers IMAX’s signature picture and sound, elevating user experience. This DTSUltra-featured device offers customized spatial sound effects powered by DTS.
Advanced Visual and Performance Capabilities
Equipped with 8K Micro-OLED screens and an ultra-light resin Pancake optical solution, Play For Dream MR delivers 27 million pixels at 3882 PPI, with 45 PPD at the center. Powered by the Qualcomm Snapdragon XR2+ Gen 2 platform, it ensures high performance for smooth, realistic MR experiences. Its cutting-edge camera and sensor array, including 11 high-performance cameras, 7 types of sensors, and 22 infrared LEDs, provide precise and efficient tracking with a VST latency as low as 14ms.
Strategic Collaborations and Premium Experience
Play For Dream MR is supported by strategic partnerships with industry leaders like IMAX, DTS, Qualcomm, Unity China, BOE, and Sogou Input Method. These collaborations ensure a premium user experience, combining advanced technology with seamless integration.
Huang Feng, Founder and CEO of Play For Dream Technology, said, “Play For Dream Technology is committed to reforming how everyone acquires information. By focusing on delivering exceptional experiences, we bring a new dimension of spatial entertainment to users in the Asia Pacific region. Singapore is a critical starting point for our global strategy as we write a new chapter for our brand.”
Xin Zhou, Vice President, Business Affairs & Operations, IMAX China, added, “We look forward to seeing this product arrive on the market soon, poised to be the world’s first Android-based spatial computing and MR device certified by IMAX Enhanced.”
Christopher Lang, Vice President and General Manager for Greater China, Xperi, stated, “Play For Dream MR will feature DTSUltra, offering heart-pounding theatrical sound to its users, delivering an ultra-realistic immersive 3D listening experience with precise audio cue placement.”
Expanding Boundaries in Entertainment Play For Dream MR transcends the boundaries of a TV, theatre room, computer, gaming console, VR, and 3D camera, seamlessly integrating their best features into one elegant solution. It offers an IMAX-level audiovisual feast anytime, anywhere, and features a self-developed theater mode that expands the screen to over 1000 inches, simulating a 7.1-channel experience with a 360° surround sound field.
Immersive Gaming and Capturing Experiences
With VST latency as low as 14ms, Play For Dream MR offers a truly immersive game experience, featuring precise eye and hand tracking, along with self-developed 6DoF halo-free controllers. It supports MR games, VR games, and 2D large-screen games, opening up a vast library of content. For capturing cherished memories, it features dual 32MP ultra-high-definition 3D cameras, offering an expansive field of view and up to 1TB of storage capacity.
Future of Work and AI Integration
Play For Dream MR enhances workflow with seamless multi-screen capabilities, revolutionizing office productivity. Supported by Xiao Hu, the AI assistant, it handles searches, music composition, translation, and precise voice control, enhancing everyday tasks. Future AI enhancements will include features enabling the conversion of 2D photographs into 3D models, along with advanced object recognition capabilities.
Innovative Design and Wearability
The device measures just 33mm thin and features a curved battery design, making it 21.4% slimmer than its predecessor. Its innovative design ensures a perfectly balanced and pressure-free fit. The high-pressure molded curved optical panel guarantees precise tracking capabilities, and the controllers are crafted using environmentally friendly materials.
Advanced Hardware and Software Innovations
Play For Dream MR features 8K Micro-OLED screens, 16GB of RAM, and up to 1TB of large storage capacity. It operates on Dream OS, designed for spatial computing, and supports various control methods including eye tracking, hand tracking, controllers tracking, and voice tracking. The advanced camera and sensor array provide highly precise multimodal interaction.
Evolution of Play For Dream Technology
Founded in 2020, Play For Dream Technology focuses on spatial computing devices, advancing three-dimensional information technology. With a strong scientific research team and full-stack self-developed capabilities, the company has launched three self-developed devices in just four years.
Pricing and Availability
Play For Dream MR will be available in Singapore and Malaysia in October 2024, followed by launches in Thailand, Indonesia, Vietnam, and Japan in 2025. Pricing details will be released at a later date.
Stay tuned for the official launch date and retail price announcement in October