Infinix has been honored once more by being included in the Top 50 Kantar BrandZ Chinese Global Brand Builders 2024 ranking by Google and Kantar. This esteemed list, often likened to the “Oscars” of the branding world, underscores Infinix’s ongoing growth in brand power and international recognition. This year, Infinix advanced to the 44th position, an improvement from last year.
Dedication to Innovation and Technology
“We are thrilled to be featured in the Top 50 Kantar BrandZ Chinese Global Brand Builders 2024 for the second consecutive year. This accolade highlights our dedication to innovation and technology, which has earned us the trust of users worldwide. Our priority is to provide essential products, build brand value, and expand our international influence through differentiation. Through consistent global localization, Infinix has grown into a trusted global brand. We will persist in promoting globalization through localization, enhancing our understanding of user needs, delivering superior products, and creating a brand experience that embodies ‘value,'” stated Lake Hu, Chief Marketing Officer at Infinix.
Kantar BrandZ Assessment
Kantar BrandZ, the leading provider of consumer-focused brand asset insights, employs a widely recognized brand valuation methodology. This assessment measures brand appeal based on meaningfulness, difference, and salience, as determined by global user feedback. Infinix’s ongoing presence in this ranking attests to its global brand strength and influence.
Innovation Leadership
Infinix continues to empower young people in emerging markets with advanced technology and stylish designs. This year, the NOTE 40 series and GT 20 Pro dual-core gaming flagship have attracted significant attention. The NOTE 40 series boasts All-Round FastCharge 2.0, including 100W Multi-Speed FastCharge, Wireless MagCharge, and the Cheetah X1 chip. The GT 20 Pro, featuring the MediaTek Dimensity 8200 Ultimate processor and Pixelworks X5 Turbo dedicated display chip, offers a premium gaming experience with its robust cooling system and 144Hz FHD+ AMOLED display.
Global and Local Strategy
Infinix adopts a strategy of “global layout + localization practice,” combining global trends with regional innovations to cater to specific local needs. For instance, Infinix has developed universal tone photography technology, multiple SIM slots, and long battery life specifically for African consumers and others worldwide. With operations in over 70 markets, Infinix has successfully achieved global localization in R&D, production, and marketing.
For the latest updates on Infinix, visit Infinix’s official website, Facebook page, Instagram page, and TikTok channel.