Hisense has been announced as the Official VAR Screen Provider for UEFA European Championship™ (UEFA EURO) 2024. This marks Hisense’s third partnership with the UEFA EURO, emphasizing the company’s advanced display technology in a major football event. Additionally, Hisense achieved a global shipment volume share of 13.6% in the first quarter of 2024, securing the No.2 ranking worldwide.
Official VAR Screen Provider for UEFA EURO 2024
The introduction of VAR (Video Assistant Referee) technology has revolutionized football by enhancing the fairness and accuracy of officiating. For the first time in UEFA’s history, commercial interests involving professional refereeing were opened to sponsors, and Hisense was selected for their cutting-edge display technology.
To meet VAR requirements, Hisense developed an AI image quality chip capable of real-time pixel-level image processing, ensuring high precision necessary for fast-paced sports. This technology guarantees no loss of crucial details, addressing the high-speed nature of football.
“NEVER SETTLE FOR NO.2 GLOBALLY” Slogan
During UEFA EURO 2024™, Hisense’s slogan “NEVER SETTLE FOR NO.2 GLOBALLY” will be visible on LED boards around the pitch, reflecting its commitment to excellence. According to Omdia, Hisense’s 100-inch Television (TV) achieved a global shipment volume share of 56.4% in the first quarter of 2024, ranking No.1 globally.
Global and Market Performance
Hisense has dominated the Chinese TV market, maintaining the No.1 spot in TV sales for 20 consecutive years from 2004 to April 2024. Internationally, Hisense achieved a global shipment volume share of 13.6% in the first quarter of 2024, securing the No.2 ranking worldwide since 2022. The company also leads globally in 100-inch TV shipment volume, laser TV shipment volume, and TriChroma Laser TV patents.
From January to April 2024, Hisense’s TVs held the top market share in Australia and South Africa and ranked second in Canada and Mexico. This performance highlights Hisense’s dedication to quality, innovation, and customer satisfaction.
Being recognized for eight consecutive years in the Kantar BrandZ™ Top 10 Chinese Global Brands list reinforces Hisense’s global commitment to innovation and excellence.