Infinix has reported exceptional growth in Q1 2024. According to IDC’s Worldwide Quarterly Mobile Phone Tracker, Infinix achieved the highest year-on-year global market share growth among major smartphone brands worldwide. In Q1 2024, Infinix’s market share surged from 1.7% to 3.7%, marking a significant 150.6% year-on-year increase in global smartphone shipments and four consecutive quarters of rapid growth.
Tony Zhao, General Manager at Infinix, expressed delight at the brand’s performance: “We are thrilled with our outstanding performance in the first quarter of 2024. Our dedicated team has worked tirelessly to offer young, tech-savvy consumers the best products at affordable prices.” The launch of the acclaimed Infinix NOTE 40 Series and Infinix GT 20 Pro, focusing on charging capabilities and gaming performance, has garnered widespread positive acclaim and solidified Infinix’s position as a leading innovator in the global smartphone market.
Market Leadership and Triumphs in Q1 2024
In 2023, Infinix earned recognition in Kantar and Google’s Top 50 Chinese Global Brand Builders Report. Additionally, Fast Company ranked Infinix sixth in the World’s Most Innovative Companies of 2024 within the Asia-Pacific sector, making it the only smartphone brand on the list.
Infinix’s success stems from its alignment with the preferences of young individuals, evidenced by its innovative products and creative marketing. The launch of the Infinix NOTE 40 Series and the GT 20 Pro in the first half of 2024 captured significant attention from young people and gaming enthusiasts worldwide.
Innovations Driving Success
The All-Round FastCharge 2.0 introduced notable features such as 100W Multi-Speed FastCharge, Wireless MagCharge, and the Cheetah X1 chip supporting multi-functioning charging modes, addressing consumers’ demands for charging capabilities. The Infinix GT 20 Pro offers an immersive gaming experience with its dedicated gaming display chip, distinguishing it as the only smartphone in its price segment to do so.
Future Outlook
Infinix’s achievements in Q1 2024 reflect its commitment to delivering innovative and affordable products, leveraging a multi-faceted marketing approach, and driving technological advancements. The brand aims to set new benchmarks and achieve greater success in the coming quarters by providing users with superior products and services.